PRN: Americans and British View Nonprofits as Effective Change Makers Yet Still Plan to Give the Same or Less
PRN: Americans and British View Nonprofits as Effective Change Makers Yet Still Plan to Give the Same or Less.
Americans and British View Nonprofits as Effective Change Makers Yet Still Plan to Give the Same or Less
NEW YORK, December 6, 2011 /PRNewswire/ --
- Social Good Survey Finds Engaging Donors Personally through Multiple Channels is Key to Securing Support in Tough Economy
People in the United States and United Kingdom overwhelmingly trust nonprofits and charities ahead of governments and corporations to create social change, yet most say they will make charitable donations at the same or reduced levels as last year, according to the 2011 Social Good Survey by Fenton and GlobeScan.
The survey, which examines people's views of nonprofits/charities and planned giving for 2012, confirms that giving has yet to rebound. In today's economy, nonprofits/charities must effectively engage people on the impact and timeliness of their work to raise the level of trust and support from existing and potential donors, the findings suggest.
The survey was conducted in July 2011 by GlobeScan (http://www.globescan.com), using online panels in the U.S. and U.K. Respondents were aged 18 years or older and had made a minimum of $20.00/10.00 pounds Sterling in charitable donations in the past year. In the U.K., 1,054 people were interviewed; in the U.S., 1,131 were interviewed. View the survey at http://www.fenton.com.