PRN: More Brits Heading Down Under Reports Skyscanner
More Brits Heading Down Under Reports Skyscanner
SINGAPORE, January 2, 2012 /PRNewswire/ --
Australia and New Zealand see boost in British tourists
Skyscanner, which has over 15 million users a month, analysed its vast data on user flight searches to produce the report on global travel trends.
Travel to New Zealand was boosted significantly by the Rugby World Cup which took place during autumn 2011. The total number of visitors arriving for the rugbyhas now been confirmed at 133,200 against a forecast of just 95,000 for July through to the end of October.
Tourism New Zealand Chief Executive Kevin Bowler hailed it as a fantastic result. He said:
Australia's boost in interest is thought to be partly attributed to innovative advertising campaigns with partner airlinestargeting the UK market. In 2010, Tourism Australia partnered with Emirates, while in February this year, an Â£800,000 advertising campaign with Singapore Airlines had both TV and online slots to boost visitor numbers in the wake of flooding in Queensland and wildfires in Perth.
In autumn 2011, Tourism Australia also worked with ITV on a major broadcast campaign with UK breakfast show Daybreak. The promotion, in partnership with Qantas, saw 50 winners and their companions head to Australia, with their holiday adventures featured on the television programme from November 7-11, generating excellent publicity for the country. Tourism Australia also sponsored Paul Merton's Adventures, a UK Channel 5 travel programme running for six weeks from October 19.