PRN: Interest in Online Dating to Grow by 60% in the New Year - Mamboo.com
Interest in Online Dating to Grow by 60% in the New Year - Mamboo.com
LONDON, January 3, 2012 /PRNewswire/ --
- This Christmas, Mamboo.com noticed an average 40% increase in user activity. Could this be Santa's ultimate present: love?
The holidays may be the time for a new relationship, with Mamboo.com seeing an average of 40% more page views per user between Christmas and New Year.
"It's been a trend that we've been noticing for many years now," saysÂ Mamboo's COO, Gloria Diez. "Could it be more than just the effect of the mistletoe?"
The company is reporting some interesting statistics, including members sending 30% more online gifts, as well as a 38% increase in spending on the site. The number of messages sent and received by members also doubled.
The company made contact with two psychologists to find out why.
Barbara Lavi, a Family Therapy Specialist, was happy to share her theories:
"At this time of year everyone is flooded with images of family and companionship. Singles may see this as a complete contrast to who they are, so set out to change things for the better," she advises.
Isabel Moya, Youth Psychology Therapist, had this to say:
"During the Holidays, singles are put in a tough position - having to cope with and navigate social situations in which they are often the only person without a partner. This can be very uncomfortable, prompting a desire for change," she explains.
Mamboo also forecasts a rather romantic January, with 60% more traffic to their site expected during the first two weeks of the year.
Mamboo can be found online at: http://www.mamboo.comÂ
Mamboo (mamboo.com) is a global social dating service. With free registration, users get unlimited access to search through profiles and communicate via instant messaging . Mamboo gives its members the opportunity to find the love of their life, to flirt and hook up, or just to make new friends. Private equity firm, FINAM Capital launched Mamboo. Mamboo has many investors, including Digital Sky Technologies, who also invested in successful projects such as Facebook, Zynga and Groupon. Mamboo belongs to a global dating system, with agreements with other major global publishers that include MSN and Yahoo.