PRN: Kuoni Announces the Launch of 'Requested by you…Crafted by Kuoni'
Kuoni Announces the Launch of 'Requested by youâ¦Crafted by Kuoni'
DORKING, England, January 3, 2012 /PRNewswire/ --
Kuoni, one of the world's leading travel brands, has launched its biggest ever campaign - 'Requested by you…Crafted by Kuoni'. The campaign, which started on 26 December 2011, aims to offer a range of value holidays with exceptional service in stunning destinations.
To convey this message in an engaging way, Kuoni, in association with Brighton based advertising agency Designate, has designed a multi-media campaign that resonates with customer sentiment and needs as they think about planning their time away from it all. As such, the campaign will include outdoor media in key locations including London, Bristol, Liverpool and Sheffield and Manchester, escalator panels in the Bank, Knightsbridge and High Street Kensington tube stations, and radio advertising for 14 Kuoni stores and two Kuoni partner stores, as well as brand advertisements in a range of glossy travel and lifestyle magazines throughout 2012.
Naomi Wilkinson, Kuoni's head of marketing said: "This campaign brings the essence of Kuoni alive - that we listen to our customers' needs and are specialists in creating unique travel memories that endure - as our Personal Travel Experts can craft the perfect holiday for you. The themes of the campaign are based around customer requests and real customer behaviour."
Alongside the brand campaign runs a multi-million pound tactically-led brand campaign including synergy of creative across all media channels, supported by stunning imagery to mirror customers' needs. These needs were highlighted in an extensive customer centric research carried out by the company earlier this year. All the activity is designed to showcase Kuoni's hand-made approach to personalised holidays and service which all serve to underpin Kuoni's values of authenticity, reliability and passion.
Jason Triandafyllou, Designate's MD said: "We were excited when we won the pitch, and we are thrilled to see the work come to fruition and go live. Kuoni are a great, truly prestigious brand and they gave us an exciting advertising brief to work to. We think that with our 'Requested by you... Crafted by Kuoni' concept we've come up with a strong memorable idea that will stretch across all media and deliver on a truly integrated level."
Kuoni was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe's first travel agencies. Today it has branch operations in over 40 countries. For 105 years Kuoni has been creating holidays with a spirit of adventure and has been recognised consistently, winning coveted awards such as The World's Leading Tour Operator for 11 years in a row at the World Travel Awards, Best Large Tour Operator at the 2011 Daily Telegraph Ultratravel 100 Awards for five consecutive years, best Luxury Tour Operator at the Sunday Times Travel Magazine Readers' Awards and has also scored most highly in the Which? top 20 travel company survey 2011. Kuoni has also been voted Britain's Best Long-haul Tour Operator by travel agents for the past 29 years.