PRN: Norway Runs Past Sweden in Music Streaming
Norway Runs Past Sweden in Music Streaming
OSLO, Norway, January 23, 2012 /PRNewswire/ --
Music streaming services are gaining ground fast in the Scandinavian countries and revenue to the music industry is increasing. A market survey conducted by Norstat for music service WiMP in January 2012, shows that the proportion of Norwegians who have access to a music streaming service has increased from 37 to 56 percent in the last six months. For the first time, Norway has surpassed Sweden in this statistic - in Sweden during the same period the corresponding figure increased from 48 to 54 percent.
3 out of 10 in the survey said, both in Sweden and Norway, that they listened to music via streaming during the previous week. In Norway, this proportion increased from 20 to 29 percent from June last year to now. The Swedes increased correspondingly from 27 to 29 percent, and thus the two countries stand equal. Danish music listeners are somewhat behind on the streaming front, but there too, the proportion who listened to music via streaming during the previous week increased from 14 to 20 percent.
"Our agreement with Canal Digital, which provides one in three Norwegian households with the opportunity to get WiMP included in the television subscription is obviously important for this development," says general manager of WiMP in Norway, Per Einar Dybvik.
Scandinavians get rid of their CD-collection
Young Scandinavians willing to pay for music
"We are especially pleased that young people are willing to pay for a music streaming service. Basically, we think that it is about offering a service that works everywhere and gives the user a richer music experience. At WiMP, we aim to give our users more than just access to local and international music wherever they are. We will also help them broaden their musical horizons, rediscover old favorites and get closer to their favorite artists," says Thor Martin Jensen, Global Editorial Manager for WiMP.
Approximately half of the youngsters surveyed said they think the experience of listening to music has been improved after they started using a music streaming service.
Illegal downloading decreases
"We have always believed that the best way to prevent illegal downloading is through providing legal services that are easier to use. The decline in illegal downloading, must largely be attributed to the tremendous growth we've seen in music streaming", says Per Einar Dybvik.
The future of streaming
The survey also shows that those who use music streaming services also spend a little bit more money on concerts. While 68 percent of Norwegians who use streaming services pay for concert tickets in a month, 59 percent of non-streamers say the same. In the three countries, Norway has the largest amount of people who spend money on concerts, closely followed by Danes and the Swedes slightly behind.
The survey was conducted in January 2012 by Norstat on behalf of music service WiMP. Via an online survey, a representative selection of one thousand respondents over 18 years old in Norway, Sweden and Denmark respectively were asked, equaling a total of 3,000 respondents.
WiMP is available in Norway, Sweden, Denmark and Portugal, the latter via a different brand from the operator Portugal Telecom. WiMP is also planning launches in countries including Germany, Ireland and Benelux. For a little more than than a half ago, WiMP was included in the television subscription to one in three Norwegian households through an agreement with Canal Digital. Canal Digital is now launching WiMP on TV for their Norwegian satellite customers.
Aspiro has unique positioning as the world's only provider of complete TV and music streaming services for partners that want to put their own branding on the service. Aspiro also provides the music streaming service WiMP directly toÂ consumers on selected markets.Â Aspiro has over ten years' experience in mobile technology and retail in northern Europe, and delivers services to partners worldwide like Deutsche Telekom, Telenor, 3, TeliaSonera,Â the BBC, Entel and Canal Digital. Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.
For questions or more information, please contact: Kristin Castillo Eldnes, Head of Corporate Communication and IR at Aspiro / WiMP. Phone: +47-90-80-73-89, firstname.lastname@example.org.