PRN: Phil Spencer Takes Aim at Homebuyer Frustration

Phil Spencer Takes Aim at Homebuyer Frustration [23-January-2012] LONDON, January 23, 2012 /PRNewswire/ -- TV property expert Phil Spencer has taken a shot for homebuyers everywhere by firing an estate agent out of a giant cannon for the launch of a new online game - Angry Buyers.

Persone Mark Lowe, Henry Warrington, Phil Spencer
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23/gen/2012 13.27.07 PR Newswire Turismo Contatta l'autore

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Phil Spencer Takes Aim at Homebuyer Frustration

 
[23-January-2012]
 

LONDON, January 23, 2012 /PRNewswire/ --

TV property expert Phil Spencer has taken a shot for homebuyers everywhere by firing an estate agent out of a giant cannon for the launch of a new online game - Angry Buyers.

The game - produced by online conveyancing firm In-Deed.net - allows players to take out their frustrations on estate agents, property lawyers and mortgage brokers by firing them at buildings, with the chance to get their mortgage or rent paid for six months.

Angry Buyers has launched at a time when frustration with the homebuying process is at high, with the company estimates that 531,000 home sales fell through inthe final months of 2011, with a lack of mortgage finance and poor legal services frequently atfault.

Property expert Phil Spencer comments:

"With more than half a million property deals falling through at the end of last year primarily due to a lack of available mortgage finance -it's no surprise buyers are angry."

"To help remedy this, I've teamed with online conveyancers In-Deed.net to launch Angry Buyers - a new online game where players can let off steam by firing estate agents and property lawyers out of a cannon for the chance to win their rent or mortgage paid for six months."

To play the game, visit http://www.AngryBuyers.com.

Notes to editors

All research was conducted by ICM Market Research and carried out between 20th December 2011 and 6th January 2012. Sample was 4,067 people, of whom 2 per cent had tried to buy a home within the last 12 months.

For further information contact:
Henry Warrington/ Mark Lowe at ThirdCity on +44(0)20-3174-1023
Henry@ThirdCity.co.uk  /Mark@ThirdCity.co.uk


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