PRN: Imagining the world of 2025: FutureScapes
Imagining the world of 2025: FutureScapes [01-February-2012] LONDON, February 1, 2012 /PRNewswire/ -- Sony and Forum for the Future want your help Today Sony and not-for-profit sustainability organisation, Forum for the Future, called on members of the public to get involved with FutureScapes.
Imagining the world of 2025: FutureScapes
LONDON, February 1, 2012 /PRNewswire/ --
Sony and Forum for the Future want your help
Today Sony and not-for-profit sustainability organisation, Forum for the Future, called on members of the public to get involved with FutureScapes. FutureScapes is an exciting new project that invites the public to imagine what the world might look like in 2025 - and how technology might help us live more sustainable lives.
To view the Multimedia News Release, please click:
What is FutureScapes?
What's happened so far?
So what's next - how can you get involved?
We're bringing together a group of technology, futurology and sustainability experts at workshops looking at innovating for life in 2025. They will use the scenarios and other content to help come up with 'concepts' for 2025.
Sony and Forum for the Future want your ideas to help inspire these experts. You can share your ideas in the following ways:
Ultimately we'll put forward all the ideas we've gathered so far, and all those still to come, to Sony's research and development teams. Some of the most interesting concepts could be worked on further by FutureScapes partners.
As the FutureScapes project continues, we'll be developing those concepts in public, with everyone welcome to contribute ideas, vote for their favourites, and get involved in the process like never before.
Esther Maughan McLachlan, General Manager of Sustainability at Sony Europe says,
'At Sony, we believe that technology can make a positive contribution to some of the social and environmental issues that might lie ahead in 2025. Just as it's difficult to imagine how different the future might be, it's also difficult to imagine what technologies we might need or encounter in the future. As experts in technology and innovation, Sony has plenty to offer, but clearly others do too. That's why we're inviting everyone to get involved and join us for the FutureScapes journey.'
Peter Madden, Chief Executive Officer at Forum for the Future, says
'If we are going to rise to the challenges of a sustainable future, we'll need to unleash a powerful wave of creativity. FutureScapes is a collaborative project, designed to help people imagine ways in which technology can help make a better world.'
For more information:
FutureScapes homepage - http://www.sony.co.uk/futurescapes
FutureScapes on Facebook - http://www.facebook.com/openplanetideas
FutureScapes on Twitter - https://twitter.com/better_futures
FutureScapes on YouTube - http://www.youtube.com/user/openplanetideas
FutureScapes is an exciting new project which imagines how the world might look in 2025. It's not about predicting one future, but exploring the opportunities and challenges that life in 2025 might hold and the potential role technology could play in shaping our world for the better.
Sony is the world's leading consumer technology company.
About Forum for the Future
Forum for the Future is a non-profit organisation with a mission to promote sustainable development. Its vision is of "businesses and communities thriving in a future that's environmentally sustainable and socially just". It runs partnerships with more than 90 organisations across business and the public sector to incorporate the principles of sustainable development.
Forum specialises in futures work, innovation and capacity building, and it also runs a Masters course, 'Masters in Leadership for Sustainable Development', which has been running since the inception of Forum for the Future. It publishes a magazine called Green Futures which highlights news stories on the environment, sustainable development and green innovation.