PRN: Forget the Cougars - Here Come the PUMAs

02/feb/2012 07:02:12 PR Newswire Turismo Contatta l'autore

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Forget the Cougars - Here Come the PUMAs


LONDON, February 2, 2012 /PRNewswire/ --

Single women are shunning toy-boys for men with experience and are hunting out divorced men to date - according to

The findings, from matchmaking service, reveal that of the 5.5 million currently single women in Great Britain, more than half a million would rather date a mature divorced man than someone younger than them.[1]

But it's not just older women looking to date mature men with baggage - more than 349,000 are aged 25-34 and a further 310,000 aged 18-24.

These 'Pumas' - so called because they're interested in dating Previously Married and Attractive men - hail a new trend in women seeking experience over youth, unlike 'cougars' who are known for pursuing younger men.

And it would seem now is open season for the 48,000 single females[2] actively looking to date a divorced man, with ONS reporting divorce rates have risen for the first time in eight years[3] while almost one million relationships are in the process of breaking up.[4]

Women cite better relationship experience as the main attraction to divorced men (12 per cent), along with an increased likelihood that they'll be sensitive to their partner's needs (eight per cent) and the fact they've demonstrated serious commitment in the past (seven per cent).[5]

But it also seems some things are more important than baggage from previous relationships. More than a third (36 per cent) don't care if a man is divorced as long as he is interesting, and a fifth (18 per cent) aren't interested in his relationship history as long as he's attractive.

A quarter of women also admit they're not put-off by children from another relationship (24 per cent).

Famous Pumas who have snagged their prey include the wife of Brian Ferry, Amanda Sheppard and the spouse of the three-times-married Oscar nominee Gary Oldman.

Kath Slogget, Founder of The Picnic Project comments:

"Being 'divorced' no longer carries the stigma of previous years. In fact, we've noticed more and more female members telling us they want a man with experience - be it a divorced man or someone older - and it's our job to find them."

"We personally meet each new member to our matchmaking service and discuss with them their relationship goals. We also offer dating and relationship coaching, and a personal Date Manager, which is ideal for anyone who is slightly nervous about reentering the world of dating."

Annual membership to The Picnic Project ( is priced from £3,000, and offers dates with personally vetted fellow members, relationship coaching and even a personal Date Manager to help members find their perfect match.

Notes to editors

All research, unless otherwise, stated was conducted by ICM Research in January 2012. The sample was 2,000 UK adults weighted to be representative. 1048 women were questioned in the poll, and 978 men.

About The Picnic Project

Based in London, The Picnic Project's service team meets each potential member in person to help understand his or her background, lifestyle, and relationship goals. These handpicked members are all sociable, attractive and interesting people with busy lives -


[1] 12 per cent of single women would rather date a divorcee than someone younger which is an estimated 655,000 single women.

[2] According to the research, an estimated 48,000 single women in the UK admit they are actively looking for a divorced man to date.

[3] According to ONS:

[4] Two per cent of respondents (892,000) said they have recently broken up with their partner or am breaking up with their partner.

[5] Percentages in this paragraph refer to all women surveyed.

For further information contact:
Henry Warrington at ThirdCity on +44(0)20-3174-1023

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