PRN: comparethemarket.com Launches Simples Rewards on Credit Card and Loan Comparison With Latest TV Ad
In the advert, the popular character Sergei, the loyal Head of IT to meerkat entrepreneur Aleksandr Orlov, is under pressure to work day and night.
comparethemarket.com Launches Simples Rewards on Credit Card and Loan Comparison With Latest TV Ad
LONDON, February 6, 2012 /PRNewswire/ --
Following the successful launch of the new credit card and loan comparison service, comparethemarket.com has launched a new TV advert on ITV & C4. In the advert, the popular character Sergei, the loyal Head of IT to meerkat entrepreneur Aleksandr Orlov, is under pressure to work day and night.
The advert reveals that, with comparethemarket.com offering a price comparison service for credit cards and loans, even more people are confusing comparethemarket.com with comparethemeerkat.com and visiting Aleksandr's meerkat comparison site by mistake. Â
This new 10 second advert is a follow up to the successful sixty second advert which sees Aleksandr confront Sergei about the work piling up, thanks to comparethemarket.com's new credit card and loan comparison service. With so many visitors seeking improved interest rates, APRs and balance transfers, Sergei is forced to work day and night, which makes his new laptopmabob invaluable!
The new advert is part of a heavy weight campaign, including interactive outdoor and online display advertising where fans can interact with their favourite Meerkovian characters. In the new ten second advert fans of the Meerkovo pair will see a glimpse of just how helpful Sergei's new laptopmabob turns out to be.
The advert will also feature Aleksandr advising that the Simples Rewards scheme will also Â cover successful applications for credit cards and loans.* The Simples Rewards scheme has seen over 500,000 claims in just six months. Participants in the scheme receive one of six Meerkovo characters as a toy to congratulate them on knowing the difference between the two comparison sites.
Specialising in more than just car insurance, comparethemarket.com provides customers with an easy way to find the right deal for them on a wide range of insurance and financial products including home insurance, van insurance, bike insurance, life insurance, pet insurance, Â credit cards and loans. Â It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.
*Maximum of two credit card claims in a 6 month period. Terms and conditions apply
comparethemarket.com is a trading name of BISL Limited. Â BISL Limited is authorised and regulated by the Financial Services Authority.
Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England number 3231094.