PRN: Hertz Innovates Again With Gold Choice

07/feb/2012 11:13:34 PR Newswire Turismo Contatta l'autore

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Hertz Innovates Again With Gold Choice


LONDON, February 7, 2012 /PRNewswire/ --

Hertz #1 Club Gold membersnow have the freedom to change their rental car on-the-spot at London Heathrow and Stuttgart Airports

Hertz, the world's leading general use car rental brand, is bringing its Gold Choice program to Europe as an additional service for Hertz #1 Club Gold members, following a successful launch in the United States.Now available at London Heathrow Airport and Germany's Stuttgart Airport, Gold Choice gives Hertz #1 Club Gold members who reserve a compact car or largerthe freedom to choose an alternative comparable vehicle at time of pick upto drive instead at no extra charge.The Gold Choice program is offered in addition to the legendary "counter bypass" service pioneered by Hertz in 1989 to allow Hertz #1 Club Gold members to go straight to their pre-assigned car at pick up

Michel Taride, President, Hertz International and Executive Vice President, Hertz Corporation, said: "At Hertz, we understand the ever-changing needs and requirements of our customers. With professional and personal plans constantly changing, often at the last minute, we want to ensure that our customers drive away in the car that is most suited to them at that moment in time. Gold Choice gives our customers the peace of mind that the car category they booked will be waiting for them, while allowingthem to choose an alternative make and modelshould they wish."

With Gold Choice, vehicle reassignment is fast and easy, with a dedicated Gold Choice representative finalising the switch on the ground. For customers who wish to upgrade their car, there will also be a Gold Choice upgrade section with specialty and premium cars available at an additional per day charge.

In addition to Germany and the UK, Gold Choice isavailable at more than 30 major airportlocations in the U.S. To find more information, please visit the following website:

About Hertz

Hertz is the world's largest general use car rental company, operating from over 8,500 corporate locations in 146 countries worldwide. Hertz is in its 93rd year of delivering quality car rental solutions to leisure and corporate customers.  Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost® satellite navigation systems, and unique cars offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.

For more information please go to

Hertz Press Contacts
Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686

Jana Kapeller
Ketchum Pleon
T: +44(0)20-7611-3638

Company Codes: NYSE:HTZ, Bloomberg:HTZ@US, RICS:HTZ.N
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