PRN: Attention Britain! New Vernons Media Campaign Promotes a British Gaming Brand that Players Can Trust
Attention Britain! New Vernons Media Campaign Promotes a British Gaming Brand that Players Can Trust
LONDON, February 7, 2012 /PRNewswire/ --
The newly launched British online casino and poker room, Vernons.com have today announced a new TV advertising and social media campaign to promote the online gaming site as an experienced and trustworthy casino for online players. A household name with 80+ years of experience (having launched the famous football pools in 1925),Â VernonsÂ already have a solid history and reputation within gaming, to bring to online casino and poker.
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Scheduled to air for the first time on 08 February 2012, the TV advertising is a quirky mix of animation and retro voice-over aimed to appeal to a more mature customer to whom credibility and reliability is an important factor in gaming choice. The advert is scheduled to run on Sky, ITV4, Dave, FX, DMAX, Discovery Channel, History Channel, Travel & Living, RealTime, and Home & Health over the course of February and March.
In addition to the TV advertisement, Vernons will be running a supporting promotion on their Facebook page. The Attention Britain Facebook promotion will be a fun daily competition for Facebook users to test their knowledge of British culture, with a daily question about British TV, music and entertainment from the past. A range of daily prizes will be available to winners drawn at random from correct entries. The competition will begin during February and will be open to UK Facebook users over the age of eighteen.
Vernons has been an established, trusted name in gaming since 1925, when the Merseyside-based company launched its famous football pools. The company is based about a mile away from Aintree - the venue for the world famous Grand National steeplechase - and close to the respective grounds of both Liverpool and Everton football clubs.
About Sportech Alderney
Sportech (Alderney) Limited has its registered offices at Millennium House, Ollivier Street, St Anne, Alderney GY9 3TD. Sportech eGaming operates some of the world's most trusted and established brands in eGaming, including household names such as Vernons, Littlewoods Gaming and The Football Pools.