PRN: tenthavenue and GroupM Launch Mobile Agency in China

09/feb/2012 17:18:29 PR Newswire Turismo Contatta l'autore

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tenthavenue and GroupM Launch Mobile Agency in China


LONDON, February 9, 2012 /PRNewswire/ --

tenthavenue and GroupM launch MJoule; Announce Acquisition of Wisereach

WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach's clients include Audi, Michelin and Microsoft.

MJoule, as the new agency will be known, will offer full-service mobile advertising and marketing capabilities and will have offices in Beijing and Shanghai.

GroupM, China's leading media investment management group, will transfer all their mobile marketing activities into MJoule. "Mobile is fast becoming a dominant channel for brands to connect with consumers," says Bessie Lee, CEO, GroupM China. "MJoule will ensure GroupM China maintains a leadership position in mobile and continue to provide our clients with a competitive advantage."

Joule, a tenthavenue company and a leading international mobile marketing agency based in New York, will extend its global network of offices to China through MJoule. As part of this expansion, Joule will extend its global mobile campaign management and technology platforms to the region, which will bring all the knowledge and expertise of Joule's global network to China and provide clients with a holistic view of consumer behavior across all aspects of mobile, including tablets and other connected screens.

"Joule has become a truly global mobile marketing partner for many of the world's most notable brands and we are excited to extend our capabilities to China," says Michael Collins, CEO of Joule. "GroupM, already a leader in mobile marketing in China, is an ideal partner for our expansion and we are thrilled to have the opportunity to begin this collaboration."

Wisereach CEO Craig Zhang has been tapped to lead MJoule and will report to Collins.

About tenthavenue

tenthavenue's vision is to optimize performance wherever people engage with the world. tenthavenue's mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices. For more information, please visit

About GroupM China

GroupM is WPP's consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare. GroupM is the global leading media investment management group. GroupM employs more than 1500 people in eight cities across China. With total media billings in excess of USD 4.41 billion (RECMA: 2010 Definitive), GroupM is China's top media communications group and the industry's biggest investor in syndicated and proprietary media research and optimization tool development.

About Joule

Joule is a full-service international mobile marketing agency that works with many of the world's best known brands. Launched in 2006, the agency provides its clients a full range of mobile marketing services from campaign strategy through implementation and measurement, and has the ability to execute campaigns across all mobile channels. Joule is part of WPP and resides within tenthavenue, WPP's agency network dedicated to delivering specific audiences and outcomes to clients.

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