PRN: Computaris Facebook Platform Boosts Winter Campaign Results By 16% For A Major European Operator

14/feb/2012 16.01.36 PR Newswire Turismo Contatta l'autore

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Computaris Facebook Platform Boosts Winter Campaign Results By 16% For A Major European Operator

 
[14-February-2012]
 

BARCELONA, Spain, February 14, 2012 /PRNewswire/ --


Computaris, leading consultant and system integrator in the communication industry, has recently delivered its award winning Facebook Integration Platform - Avalanche to an Eastern European Operator.

The operator wanted to include Facebook in their marketing mix to complement and enhance their existing loyalty system. They found Avalanche to be an easy-to-use, yet cost-effective solution that enables them to successfully take the social media channel to the next level and monetize the relationship with their customers on Facebook.

Avalanche was part of the Operator's season campaign. The promotion engaged users via both SMS and Facebook channels, driving them to retail stores and encouraging purchase through surprise bonus codes and free prepaid credit awards.

By combining Social Networks with their current communication channels, the Operator has significantly boosted the campaign's success rate, as follows: 

  • 30% of the overall campaign traffic is generated from Facebook
  • 8% increase in the number of Facebook "likers" only in the first two weeks
  • Millions of impressions generated and thousands of shares/clicks from within the Facebook application in the first weeks
  • 81% of the users joining the application have accepted to share their personal information
  • 50% of the users joining the application have actively participated in the promotion

Avalanche enables operators to monetize Facebook from an innovative new perspective, by:

  • Allowing mobile users to easily enroll and participate in promotional campaigns
  • Allowing users to self-manage their mobile account
  • Offering advanced up-sell and payment capabilities

Computaris launched its Facebook Integration Platform at MWC Barcelona 2011 and generated great enthusiasm at Operators worldwide since its launch.

Computaris will be once again present at MWC Barcelona, Hall 2, Booth 2A60.

About Computaris

Computaris provides specialist technical consultancy, system integration and software development for the telecommunication industry mainly in Europe, North America and SE Asia. It offers expertise in the area of real-time rating and charging, messaging, provisioning, mediation, subscriber data management, mobile broadband data policy management, loyalty and churn management.

For further information please visit http://www.computaris.com.


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