PRN: EVE CINA First Shown at London Fashion Week

EVE CINA First Shown at London Fashion Week [18-February-2012] LONDON, February 18, 2012 /PRNewswire/ -- - "Chinese Qi" Expresses China's Fashion Attitude At the invitation of the Chinese embassy in the UK, EVE CINA became the first Chinese men's clothing brand to march into London Fashion Week.

Persone Harold Tillman, Martin Davidson, Eve
Luoghi Cina, Londra, Regno Unito
Argomenti commercio, politica

18/feb/2012 10.13.58 PR Newswire Turismo Contatta l'autore

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EVE CINA First Shown at London Fashion Week

 
[18-February-2012]
 

LONDON, February 18, 2012 /PRNewswire/ --


- "Chinese Qi" Expresses China's Fashion Attitude

At the invitation of the Chinese embassy in the UK, EVE CINA became the first Chinese men's clothing brand to march into London Fashion Week. On February 17, 2012, the first day of London fashion week, EVE CINA expressed China's fashion attitude in international costume language.

(Photo: http://photos.prnewswire.com/prnh/20120218/CN55400 )

(Photo: http://www.prnasia.com/sa/2012/02/18/20120218154547734863.html)   

At 7 p.m. London time, Martin Davidson, executive president of the British Council, Harold Tillman, chairman of the British Fashion Council and other guests attended the release conference of EVE CINA's Chinese Series collection costumes at the Chinese embassy in the UK.

Chinese hold "Qi" as the origin of life and the inner power of beauty. Chinese supermodels (Li Zhen, Fu Zhenggang, Du Shibo and Meng Fei) together with other Chinese and foreign models delivered this impressive show. Inspired by "Chinese Qi", EVE CINA Chinese Series Collection interprets a powerful man's aura in fashion in multidirectional ways.

The costume release conference focused on the passionate collision of tradition and modernism. Master craftsmen from all walks of life perfectly integrate a-century-history handicrafts into details of the costumes. The refined aesthetic and texture patterns come from the exquisite craftsmanship of embedded embroidery masters. The carefully-carved black jade buttons reflect the harmony of craftsmanship and fashion. The innovative stitching skill of "hand-sewing" brings forth the unique fabric's texture, while the "people-oriented" clothing outline and minimalist tailoring style express the relaxed and natural Chinese philosophy of life.


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