PRN: Mobile Advertising: You can DIY
This is about to change when Boost Communications launchesÂ Madmaker™, the do-it-yourself mobile ad maker tool, which allows small- and medium sized enterprises to mobile enable their marketing campaigns.
Mobile Advertising: You can DIY
BARCELONA, Spain, February 24, 2012 /PRNewswire/ --
Presenting the Do-It-yourself Mobile Ad Maker
ShowStoppers at MWC 2012 -- Mobile advertising has, up until now, mainly been adopted by the larger enterprises. This is about to change when Boost Communications launchesÂ Madmaker™, the do-it-yourself mobile ad maker tool, which allows small- and medium sized enterprises to mobile enable their marketing campaigns.
As with any new marketing channel, the larger players are the ones to leverage it first. Although small enterprises acknowledge the importance of mobile in marketing, they find it time consuming and expensive to implement mobile in their marketing campaigns. Madmaker™ allows all marketers to mobile enable their marketing efforts cost effectively, and the tool is especially relevant for small and medium sized enterprises.
"Our 12 years experience in developing mobile marketing solutions has enabled us to offer this kind of functionality in a do-it-yourself tool. The idea behind Madmaker ™ was conceived three years ago with some of the largest media companies in the EMEA region. Our clients experienced major traffic growth on their mobile portals; however the volume of advertisements didn`t follow. The main reason for this being that advertisers didn't know how to mobile-adapt their campaigns in a budget friendly, efficient way.Â We developed a tool to fill this market gap," says Oystein Skiri, CEO of Boost Communications.
Madmaker ™ is the only mobile campaign creation tool targeting marketers directly. It requires no previous design or technical skills to use, and is a web-based rich media solution for creating interactive mobile campaign sites with its easy-to-use drag and drop functionality.
Main features of Madmaker™