PRN: Oxford Learning Lab Release New Mobile Marketing Video Course

27/feb/2012 09.04.41 PR Newswire Turismo Contatta l'autore

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Oxford Learning Lab Release New Mobile Marketing Video Course

 
[27-February-2012]
 

OXFORD, England, February 27, 2012 /PRNewswire/ --

Oxford Learning Lab, the educational video site for marketing strategy excellence, has released a course focused on the high-growth mobile marketing and advertising business.


Oxford Learning Lab has worked in collaboration with top business schools professors and trainers to create a series of marketing strategy training videos. The latest addition to this widely used series, is a mobile marketing course, that provides a in-depth understanding of this essential new marketing medium.

With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, the question is how can brands find engagement with this new technology? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. The course, chaired by mobile marketing consultant Mark Brill, provides a wide understanding of these channels and how they can be used in brand marketing and advertising.

Samples can be found http://bit.ly/oxlearnmobile

The videos are also used by Oxford College of Marketing http://www.oxfordcollegeofmarketing.com/  to support their Digital training and Chartered Institute of Marketing courses.

As Rosie Phipps (Principal) says, "No marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will be given free access to the 6 digital modules of the CAM Diploma. This means that students can learn now and take the assessments with us at a later date. We have found that the videos produced by Oxford Learning Lab have greatly enhanced our courses and can be used as stand alone training by individuals or companies - or can be easily integrated into learning material for courses that are then examined."


About OxfordLearningLab


Oxford Learning Lab brings top business school professors and trainers to you through an amazing series of marketing videos. Our speakers work on MBA and Business Management and Marketing programs with establishments such as Wharton, Madrid, Cranfield, Warwick, Aston, Portsmouth to mention just a few. A number of them are consultants for FTSE100 and Fortune 500 companies. For further information email Giorgio Burlini at Giorgio@oxlearn.com

About Mark Brill


Mark Brill has been working in digital marketing since the early 90sand for the last 8 years has focussed exclusively on mobile. During that time he has developed strategy and delivered campaigns through every mobile channel for a diverse range of brands; from government to media, from charities to finance. His current role sees him focus on brand strategy in mobile and has delivered major projects in automotive, health and FMCG.


About Oxford College of Marketing


Oxford College of Marketing is the largest CIM accredited Marketing Colleges in the UK- 14 study centres across the UK and a number of international centres. External research by CIM shows that they are the top UK college based on exam results, student satisfaction, course materials and tutors.

Contact

Jane Young, +44-(0)1865-515255  
Janey@oxfordcollegeofmarketing.ac.uk

Giorgio@oxlearn.com


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