PRN: What Have You Got to Say to Baby Boomers?
What Have You Got to Say to Baby Boomers?
HATBORO, Pennsylvania, March 6, 2012 /PRNewswire/ --
You're just older.Â You're not dead (OND) - It was announced today that http://www.oldernotdead.com is currently entertaining contributor inquiries as well as those from potential advertisers, both of whom either have to say something to this audience and/or want to reach them for their particular products…automobiles to resort communities, cruise lines to airlines, retirement communities to airlines, tourist destinations to food products and medicines, investments to fashion, fitness to technology, cooking to wines and spirits.
"The fact of the matter," stated Mickey Charles, co-founder of the site with his wife, Rosalind, "is that these folks have the most money in the country now, spend more than anyone else, are a real force and are more active than their parents ever were.Â They are 84+ million strong and are growing at the rate of 10,000 per day. Â Boomers are the fastest growing demographic online and represent over 25% of the population, 65% of the net worth of all US households and over $2 trillion in disposable income.Â That is a market sought after and respected by more companies than really care to admit it as they portray themselves pursuing a more youthful one than they really want."
Merilee Kern, President of Kern Communications is one of the site's contributors and a shopping savant that gives QVC and Home Shopping Network a run for their money.Â "We are so pleased," said Ms. Kern, "to have a site complementary to our own where we can reach a market that has the monies to spend toÂ enhance their live in so many ways but prefers a destination that saves the trouble of doing all the research on their own.Â That is where we come in and we love being part of this effort.'
"NoÂ childrenÂ in America should go to bed hungry. So, instead of just talking about it, I decided to do something about it,"Â saidÂ Bruno Serato, owner of the Anaheim White House Restaurant, that serves 300 free dinners to homeless motel children nightly, a quarter of a millionÂ dinners served to date.Â Bruno represents the caliber of cooking mavens that bring their expertise in the kitchen to this effort.
Buzz Miller, entrepreneur and attorney, advocate for animal rights and the interaction of pets and boomers later in life, added, "OlderNotDead.com is a fantastic web site. With advances in health care, nutrition, facilities and concepts for exercising, we are living longer and healthier. Many of us at 60, 70, and beyond have the time, finances and health to really enjoy life. Older Not Dead provides a treasure of helpful information and tips for us 'oldsters' to find educational material, events, friends, and ideas to make our 'senior' years among the best of our lives."
"There's always been a strong link between asset markets and the age structure of the population.Â We save, we invest, we retire, and then we draw-down our retirement income," added Chip Brian, Founder & CEO SmarTrend.Â "For millions of Americans, our security blankets for retirement have become our greatest worry.Â Where can we turn for timely, relevant information for this market?Â Mickey Charles' new website, 'You're Just Older, You're Not Dead,' provides an unprecedented resource for this key population sector of aging, active, and affluent people.Â SmarTrend is pleased to be a founding contributor of financial and investment information to the 'You're Just Older, You're Not Dead' website.Â Thanks, Mickey, for creating this important, trend-setting contribution to the Internet!"