PRN: Story-time Suffers as Parents Feel the Squeeze
Story-time Suffers as Parents Feel the Squeeze [06-March-2012] LONDON, March 6, 2012 /PRNewswire/ -- New research reveals that a quarter of parents out-source story-time with their children to someone else and less than a third read to their little ones daily.
Story-time Suffers as Parents Feel the Squeeze
LONDON, March 6, 2012 /PRNewswire/ --
New research reveals that a quarter of parents out-source story-time with their children to someone else and less than a third read to their little ones daily. Half of the 2000 parents quizzed said they were too tired or busy to read to their children, and that work came first.
Further Regional Statistics Available on Request
The 'Munch Time' survey, commissioned by Munch Bunch to launch its annual search for budding children's authors, links the economic stress that hard-hit families are currently experiencing, with the decline of story-time in UK homes.
Child psychologist Dr Richard Woolfson, who has judged the 'Munch Time' story writing competition for the last three years, says:Â
"Story time, so key to childhood development, is under threat because of the stresses and strains today's parents face. Yet, it is one of the most relaxing activities for both parent and child.Â We want to encourage mums and dads to reclaim story time as a little bubble of calm and happiness they can share with their little ones" Â
Rugby star and dad-of-two Gavin Henson is supporting the Munch Time campaign and said:
"I love cuddling up with Ruby and Dexter for story time, although as a single working father I can relate to findings of this study. That look of amazement on their little faces when you can make the time to share stories with them is so special."
Over half (51%) of mums and dads cited cuddling up and being close as what they loved most about story-time with just under half (43%) saying acting out the characters and putting on funny voices was their favourite bit. 62% of parents make up stories for their children.
For further information on entering the Munch Time story writing competition visit http://www.munchtime.co.uk
Notes to editors: