PRN: Adform Invests Locally to Grow Finland's Online Media Market, Driving Real Time Bidding and Rich Media Capabilities
Adform Invests Locally to Grow Finland's Online Media Market, Driving Real Time Bidding and Rich Media Capabilities
HELSINKI, March 8, 2012 /PRNewswire/ --
This month, Danish software company Adform opens local office in Finland, following expansion of a number of recent openings across Europe. Adform is uniquely represented in all Nordic countries, and boasts more coverage across Europe than any competitive solution. The company now operates locally serviced offices in eleven European markets.
While it is more than likely that Adform is the world's most complete panacea for managing online display advertising, it is certainly Europe's. Within the interface media agencies and advertisers can purchase display ads in real time - so-called real-time bidding - perform media planning, execute rich media solutions and optimise activities across media centralising all reporting.
Finland presented high growth rates in digital advertising in 2011. Especially online display advertising was instrumental in creating this result, and Adform is certain that there is much more to come.
"Display advertising isn't afforded the respect or attention it deserves. Things have changed of late, and there is more focus on planning and producing effective display ads," says Christopher Fernandez, Adform's newly appointed Business Development Director in Finland.
He points to Web TV and rich media ads as a major source of growth for the future.
"The use of video banners is increasing. The popularity of Web-TV and the widespread use of Web-TV from advertisers spur demand. Similarly, there is great potential for Rich Media. "
For the past two years, Christopher Fernandez has been Head of Digital at the media agency Virta Mediacommunity and has previously worked for Aegis Media.
"We are at our best when executing locally with our partners. Our goal is to make display media simple, relevant & rewarding to theÂ FinlandÂ media marketÂ -Â that's quite unique and clear. We have great confidence in our recent developments in Real Time bidding and Rich Media Solutions and excited to bring toÂ Finland, but leadership is key; Chris comes highly recommended and we're really very excited to what his potential will bring the market," says David Fulton, Chief Commercial Officer of Adform
Adform close the loop by integrating media planning, buying, optimization, and reporting for all online display advertising in one place, thus saving an enormous amount of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding for media agencies and online advertisers. Adform was established in Denmark in 2002 and now has offices in 11 countries including Nordics, UK, Germany, Spain and Italy.