PRN: Computer Experts Join the Battle Against Moths Invading Britain

Computer Experts Join the Battle Against Moths Invading Britain [08-March-2012] LONDON, March 8, 2012 /PRNewswire/ -- Computer experts have been called in to help Britain win an increasingly desperate battle against an invading army of clothes-eating moths.

Persone Simon Oldfield, Jonathan Berliand
Luoghi Londra, Manchester, Regno Unito, Scozia, Morava, London, Our
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Computer Experts Join the Battle Against Moths Invading Britain

 
[08-March-2012]
 

LONDON, March 8, 2012 /PRNewswire/ --

Computer experts have been called in to help Britain win an increasingly desperate battle against an invading army of clothes-eating moths.

Detailed real time data is now being used to compile a map of the UK showing the worst places for severe moths attacks - day by day.

The technology will provide vital intelligence, enabling anti-moth experts to predict high risk areas as they try to curb the infestations currently sweeping the country.

Knowing where moth populations are rising rapidly enables pest controllers to take action quickly, preventing the rapid spread to adjoining neighbourhoods.  

Swindon is currently the city most under attack per head of population, closely followed by London, M4 Corridor and Manchester.

Said moth expert Jonathan Berliand: "This technology is the equivalent of GCHQ for the moth world.

"Our data shows that moths are advancing upon the nation with military precision.

"They're making huge holes in the fabric of society, showing no respect for Saville Row Suits or Primark jumpers.

"Anything they can get their teeth into - jackets, trousers and underpants - will become a casualty.

"And people in Scotland should be especially wary - kilts are a moth's favourite dish.

"We're calling our latest battle strategy "Operation Mick Jagger", because as everyone knows, a Rolling Stone gathers no moths."

The House of Commons and even the Department of the Environment have been recent high profile targets for moth infestations.

Hundreds of thousands of pounds worth of clothes, curtains, carpets and upholstery in homes across the country are being destroyed every year - and that figure is rising rapidly.  

After decades of decline, reports of moth infestations have soared over the last three years with inner cities showing the biggest increase  

Experts believe the trend towards wearing clothes made from natural fibres is driving the moth population's explosion.  

The new high tech map, developed by moth & homecare company Caraselledirect, shows where moths armies are on the move.

Tapping a postcode into the site at http://www.sosmoths.com - reveals the location and frequency of attacks in your area, day by day.

The map is updated constantly, using data gleaned from rising sales of anti-moth products.

Said Director Jonathan Berliand: "Accurate, up-to-date information is the key to winning any battle.

"Moths populations spread rapidly in clusters. So looking at this map will enable householders to anticipate an attack and then move to prevent it - before the moths numbers overwhelm them.  

"However, don't kill moths - deter them.  Killing moths is totally unnecessary - they're a vital part of our natural environment.

"Use natural repellants such as Cedar, Orphea and Colibri to keep them at bay and these products are also safe for children and pets."

LINKS

Free Moth Map of the UK: http://www.caraselledirect.com/moth_spread/

Free Moth Guide: http://www.caraselledirect.com/10_point_moth_guide/

Anti-Moth Products: http://www.caraselledirect.com/_/moth_deterrents/

 

For more information contact: Simon Oldfield +44(0)1438-817760 or +44(0)78545-474007


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