PRN: Radiohead Selects Ticketmaster Paperless for UK Tour Dates to Protect Fans' Tickets
Radiohead Selects Ticketmaster Paperless for UK Tour Dates to Protect Fans' Tickets
LONDON, March 8, 2012 /PRNewswire/ --
Ticketmaster UK, a Live Nation Entertainment, Inc. (NYSE:LYV) company, today announced that Ticketmaster Paperless tickets will be used at all three of Radiohead's UK tour dates.
As requested by the band, Ticketmaster will be delivering Paperless ticketing for the majority of seats at Radiohead's UK tour dates at the O2 Arena on the 8th & 9th of October and the Manchester Arena on the 6th of October. In total 80% of the venues will be sold via Paperless ticketing, with the rest to be made available to Radiohead's fan club members via a pre-sale.
Ticketmaster is focused on ensuring as many fans as possible get fair access to tickets and the Paperless ticketing solution is a proven way to ensure fans do not pay more than the face value for tickets. Radiohead have an incredibly faithful and dedicated fan base and this was one of the key reasons behind them deciding to offer the ability to buy Paperless tickets through Ticketmaster.
Mark Yovich, President Ticketmaster International, said: "We care about fans and are always working with our clients to ensure they get fair access to tickets. The power of paperless ticketing is that it limits the secondary market and ensures fans pay the price our clients want them to. Radiohead are pioneers in every respect and care about their loyal and passionate fan base. Paperless ticketing guarantees their fans have fair and secure access to tickets at the prices Radiohead wants fans to pay."
Radiohead wanted to restrict the secondary ticketing market for their UK tour shows and Ticketmaster Paperless allows fans quick, simple and fair access to tickets at face value. Fans will be limited to purchasing a maximum 4 tickets per person, and the card used to purchase tickets and cardholder's photo ID must be presented to gain entry on the night of the show. Crucially, once purchased, tickets cannot be exchanged or refunded and all members of the party must arrive at the same time.
Chris Edmonds, Managing Director Ticketmaster UK, said, "The priority for us when using Paperless ticketing is ensuring as many fans as possible get access to great events like this at the set price. Radiohead made it clear that they wanted the face value of the ticket to be the price their fans paid and Ticketmaster Paperless ticketing is crucial for artists who want to protect their ticket inventory for their fans. The technology means a smooth, secure and fast entry to the venues whilst also restricting secondary ticketing activity."
More information on the Ticketmaster Paperless ticket is available here.
With operations spanning 19 countries, Ticketmaster is the world leader in event ticketing and ranks among the top five eCommerce sites globally.
Company Codes: Bloomberg:TKTM@US, RICS:TKTM.O, ISIN:US88633P3029, NYSE:LYV