PRN: Rebranding of the Whole Filmmaster Group

14/mar/2012 11:04:14 PR Newswire Turismo Contatta l'autore

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Rebranding of the Whole Filmmaster Group


MILAN, March 14, 2012 /PRNewswire/ --

The Communications Holding Meets the Challenges of Global Markets.

Filmmaster Productions, Filmmaster Events, Filmmaster MEA (Productions, Events)

A crucial step forward for Filmmaster Group, which in the past year has carried out a process of rationalisation of its brands in order to meet the challenges of global markets with a stronger and more coherent strategy. A process that led to a redefinition in the naming of its operating companies, which from today will be made more uniform by changing to: Filmmaster Productions (ex Filmmaster), Filmmaster Events (ex K-events), Filmmaster MEA Productions and Events.

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The process of internationalisation and growth of the Group has highlighted the need to define a global strategy leading to a common brand policy. This has resulted in the decision to privilege the Filmmaster name, a choice supported by the strength of a brand that dates back more than 35 years and has left a significant mark in the history of communications and business entertainment. This is a merely formal change in naming that does not in any way alter the company's structure or the quality that has always been a distinctive feature of work by Filmmaster Group.

Events and audio-visual productions are today the core business of Filmmaster Group, which in 2011 won the executive production of the Rio 2016 Olympic Ceremonies in partnership with Brazilian company SRCOM.

Filmmaster Events will be the new name of K-events, a company with 30 years of experience that has become one of the international leaders in the production of large-scale events and spectacular ceremonies. The first test this year will be the production of the Flag Handover for the London 2012 Olympic Games.

Filmmaster Productions, market leader in the production of commercials since 1976, and one of the top award-winning production companies in Italy, in the past year inaugurated offices in Madrid and renewed its roster of directors, signing important exclusive agreements on the international scenario.

Filmmaster MEA, Productions and Events, hub of the Group in the Arab Emirates, was founded in Dubai in 2007 and is continuing its expansion in the Middle East by opening new offices in Abu Dhabi, Riyadh and Doha in 2011.

This is the scenario for a Group that is constantly growing on several markets. The aim of the rebranding is both to communicate in an organic way the different elements of the group and to encourage synergies and exchange of know-how between operating companies.

It has also provided an opportunity to work on a re-styling of the logo, which has been made more effective and modern by using a monochrome, bi-dimensional style and a lighter font.

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