PRN: Very.com Partners With America's Next Top Model
Very.com Partners With America's Next Top Model
NEW YORK, March 14, 2012 /PRNewswire/ --
Very.com is thrilled to partner with America's Next Top Model's British Invasion for Episode 3 of the brand new series. Hailing from the UK, online retailer Very.com recently launched a dedicated US site, offering quintessentially British fashion and exclusive British ranges to US customers at a great price.
Featuring Very.com's collections throughout the episode, the model's challenge sees two teams tasked with creating an ad campaign for Very.com, organizing everything from casting and wardrobe, to styling and make up.
Watching over the two teams' progress is new judge Kelly Cutrone, whose PR and brand strategy firm People's Revolution represents Very.com. Cutrone's personal involvement with the brand makes sure the girls are kept firmly on their toes: "For me, this shoot was more intense than ever; not only was I creating a campaign for my client, but it was being televised," says Kelly.
Stepping behind the camera proves more difficult than the girls first thought, making for one of the most explosive episodes yet. Tune into CW at 9pm on Wednesday 14th March to find out what really happened on the shoot!
About America's Next Top Model:
"America's Next Top Model" is produced by 10 by 10 Entertainment in association with Bankable Productions. The executive producers are Ken Mok ("Making the Band"), Tyra Banks and Laura Fuest. The series was created by Tyra Banks and developed by Mok and Kenya Barris.
Tyra Banks also hosts the series, which recently completed airing its 17th cycle in the United States. Currently, "America's Next Top Model" is under license in over 100 markets around the world and has 20 local versions in production.
"America's Next Top Model" and the "America's Next Top Model" format are licensed internationally by CBS Studios International.
Very.com is a British online fashion retailer who features over 7,000 fashion lines and stocks an exclusive range of fashion-forward clothing. The online retailer launched globally in November 2011, with a launch event held at Soho House in New York City. Very.com brings fashion from leading British fashion retailer Very.co.uk to 48 countries, offering free delivery worldwide and free returns in the United States. The website is aimed at fashion-forward women aged 18 to 35, looking for stylish, on-trend, affordable fashion.
For further information on Very.com please contact -
Amanda Harding at People's Revolution
For further information on America's Next Top Model please contact -
Mandy Ellis at The CW