PRN: Three Wins for Goosebumps in Second Annual Transform Awards

23/mar/2012 11:15:53 PR Newswire Turismo Contatta l'autore

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Three Wins for Goosebumps in Second Annual Transform Awards


LONDON, March 23, 2012 /PRNewswire/ --

Clerkenwell brand consultancy scoops best brand evolution, best rebrand from the financial services sector and best implementation of a rebrand, with Global Blue work.

Entering for the first time, Goosebumps Brand Consultancy received five nominations in this year's awards - the highest achieved by an independent agency - for the creative rebrand of Global Blue, previously known as Global Refund, which saw the brand make the move from a B2B model to an international B2C leadership position within global shopping trends and analysis. The nominations received were for best creative strategy, best brand evolution, best implementation of a rebrand, best rebrand in the financial services sector and best corporate rebrand to reflect changed mission.

The agency won gold for:

  • Best Implementation Of A Rebrand
  • Best Brand Evolution
  • Best Rebrand from The Financial Sector

And a bronze award for:

  • Best Creative Strategy
  • Best Corporate Rebrand

The Transform Awards is Europe's only dedicated celebration of rebranding, repositioning and brand transformation. It is a platform for organisations to tell their rebranding stories and to discuss reputational change. The awards programme celebrates excellence in product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation.

Andrew Thomas, publisher of Communicate magazine, comments: "The number of entries this year was very high, and so too was the calibre. This reflects the growing importance of the Transform Awards, increasingly perceived to be the only true benchmark of excellence in rebranding work."

The winners were notified at a Gala Dinner last night, 21st March, hosted by TV presenter Steve Mould and attended by Global Blue Executive Vice President, Chief Marketing Officer Arjen Kruger, who commented that, "I remember sitting in a meeting with Goosebumps, around the time we started our relationship. I said 'you can do what you want with our brand, but don't change the name.' And what did they go and do? Well, I'm glad they did. They've been brave, they've helped us to be brave, and the difference it's made has been transformational. Receiving three gold Transform Award cements our collaboration and elevates our work to the next level."

Simon Cotterrell, Strategic Partner at Goosebumps, added; "Global Blue made the incredible journey from B2B to B2C and we're proud to have guided the brand through the transformation. The Transform Awards are the icing on the cake and testament to the hard and smart work of our growing team."

Notes to Editors:

About Goosebumps:

Founded by Simon Cotterrell in 2006, Goosebumps is a branding consultancy with a simple aim: to make brands make goosebumps. The agency helps ambitious businesses grow; and conservative clients be brave, with strategies powerful enough to make the hairs on the back of your neck stand on end. Clients include HSBC, Tesco, Peabody Trust, iRed, Novero, Scorpio, The Route, Global Blue and the Brno Orchestra.

Full list of Transform Wards winners:
Best overall visual identity
Best use of a visual property
Best brand architecture solution
Best use of copy style/tone of voice
Best internal communication of a rebrand

Best implementation of a rebrand
Best creative strategy
Best brand evolution
Best corporate rebrand following a merger or acquisition
Best corporate rebrand to reflect changed mission/values/positioning
Best corporate rebrand for a spinoff/new company
Best brand consolidation
Best rebrand of a digital property
Best rebrand from the Public Sector
Best rebrand from a not-for-profit organisation 
Best rebrand from the Consumer Services Sector
Best rebrand from the Financial Services Sector
Best rebrand from the Professional Services Sector 
Best rebrand from the Education Sector
Best rebrand from the Media & Telecommunication Sector
Best rebrand from the Property Sector
Best rebrand from the Retail Sector
Best rebrand by region: Baltic Region
Best rebrand by region: DAS        
Best rebrand by region: Eastern Europe

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