PRN: The Privalia Group Reaches a 320 Million Revenue in 2011, 90% More than Last Year
The Privalia Group Reaches a 320 Million Revenue in 2011, 90% More than Last Year
BARCELONA, Spain, March 28, 2012 /PRNewswire/ --
Key data Â Â
Privalia, the online fashion Group, leader in all the markets where it operates, reaches a 320 million euros revenue in 2011, taxes included, representingÂ a 90% increaseÂ overÂ the previousÂ year.
These data are the result of the Privalia operations growth in all the countries where it operates (Spain, Italy, Brazil, Mexico) and the dress-for-less incorporation (Germany), acquired in February 2011 as part of the Group. With this acquisition the company enters the German market, an important step to achieve its goal of being a true player in the European sector.
2011Â has been the year for new businesses as Privalia Travel, the Group travels section, and has meant the growth of the Group's presence in the three most important online fashionÂ salesÂ forms. In this regard, the Group has a presence in "flash sales" with Privalia, in "permanent outlet", thanks to the acquisition of dress-for-less and in "full price" with the launch of Claire + Bruce. All this makes the Groupone of theÂ most relevant online fashionÂ vertical operators worldwide and a leader inÂ e-commerce.
The smartphones Privalia application (downloadable through the Apple Store and the Android Market) has more than 700,000 downloads worldwide.
These indicators show the consolidation of the multichannel and multiformat strategy of the Privalia Group.
More than 1,000 privali@s and 10 million members worldwide
The Privalia Group now has a team of 1,043 people worldwide.
As for customers, Privalia now has a members base that overpasses the 10 million worldwide. Specifically, in December 2010 the company had more than six million members worldwide representing an increase of 4 million members in just over one year.
The Privalia co-founder partners, Lucas CarnÃ© and JosÃ© Manuel Villanueva, say:
Â "2011 stands out for our reaffirmation in the multichannel and multiformat strategy.
We have entered the permanent outlet format with the dress-for-less acquisition, we have spread our business model to online travel sales with the launch of Privalia Travel and we have created a brand, Claire & Bruce, that focuses on the Group full price fashion supply. In addition, we have strengthened our presence in new sales channels such as social networking and mobile commerce.
This growth would not have been possible without the help of our more than 1,000 privali@s that day by day contribute towards making this Group bigger.
2012 will be our consolidation year as the vertical e-tailer leader worldwide."
The online fashion Group was born in Barcelona in 2006 with the creation of Privalia, the private club offering flash sales, solely top brands, at exceptional prices and exclusively to its members. It currently has more than 10 million customers worldwide, leading each of the markets where it operates, making it a sector leader. The Privalia Group has increased its revenue 90% in 2011 and is present in Spain, Italy, Brazil, Mexico and Germany.