PRN: Matomy Media Goes for Standardization, Joins IAB's QAG Program
Matomy Media General Manager Gilad Amitai stated,Â "Our brand advertisers want the utmost control over where they place their messaging.
Matomy Media Goes for Standardization, Joins IAB's QAG Program
TEL-AVIV, Israel, April 2, 2012 /PRNewswire/ --
Matomy Media Group today announced that it has completed the process to become an IAB Networks & Exchanges Quality Assurance Guidelines (QAG) certified company. The IAB's QAG certification requires that members adhere to its two main pillars of network transparency and standardization, leading to greater marketplace trust overall. Â
Network transparency ensures that marketers & agencies will have greater brand safety through the placement and context of their ads, and standardization assists efforts to dispel the confusion surrounding the current ad networks and exchanges marketplace. Â QAG is the only industry-endorsed certification program that exists today.
Matomy Media General Manager Gilad Amitai stated,Â "Our brand advertisers want the utmost control over where they place their messaging. Â Standardization allows much more clarity over the processes involved which fosters trust between all parties. We are glad to be part of this program and provide this value to our clients."
Matomy Media underwent detailed guidelines training, conducted an intensive internal audit, and assigned a compliance officer to meet the stringent criteria set forth in the IAB's Quality Assurance Guidelines.
About Matomy Media Group
With a long-standing history in online advertising, stemming from true start-up roots and growing into a multinational corporation with over 200 employees worldwide, Matomy Media Group provides a single, convenient gateway to effective digital advertising.
Matomy Media Group challenges the marketing functional silos status quo and enables advertisers and agencies to manage and optimize performance-based campaign driven by user engagement opportunities. Working globally across web, social media and mobile platforms, the Matomy Media Group offers brand and direct response advertisers as well as agencies a range of opportunities including a performance-based affiliate management platform and network, display advertising, search marketing, reward advertising and mobile advertising.
For more information visit http://www.matomy.com