PRN: SPAR Invites Budding UK reporters to See the World!
[04-April-2012] LONDON, April 4, 2012 /PRNewswire/ -- SPAR UK is offering lucky reporters the once-in-a-lifetime opportunity to travel the world and report back on SPAR in countries all over the globe - 14 countries in 4 continents in 4 months!
SPAR Invites Budding UK reporters to See the World!
LONDON, April 4, 2012 /PRNewswire/ --
SPAR UK is offering lucky reporters the once-in-a-lifetime opportunity to travel the world and report back on SPAR in countries all over the globe - 14 countries in 4 continents in 4 months!
The See the World with SPAR campaign is a truly exciting concept in keeping with the spirit of the SPAR brand.
The launch of the first international social media campaign from SPAR invites individuals to enter a competition to win a trip to travel across different SPAR countries, report back and blog about their experiences through Facebook and Twitter.
The campaign will initially be open to participants from six SPAR countries - UK, Ireland, South Africa, Slovenia, Norway and Italy, with one from each country invited to report about SPAR's presence via social media.
The winning reporter from each country will travel primarily on their own for around five months, reporting through social media on their activities.
Aimed at 18-35 year olds, applicants will submit a video illustrating why they are the ideal reporter, with highest scorers going into a pool of potential winners. To win, applicants make and upload a fun video. The winner picked will have the most 'likes' of their video, helping to create social noise around the competition.
Each country will then run an assessment session reviewing the videos and select three candidates to go to Amsterdam for the final stages. Winners will then be announced. The competition will run until 18th May.
SPAR UK Marketing Manager Rebecca Whitmore said: "This is a fantastic competition and a great way to link and promote the strong International brand that SPAR represents. It also offers a fantastic way for SPAR to connect and engage with young people, who are the target of the competition."
The campaign will be run both in store and digitally, with Facebook set to be a major driver of the activity.
SPAR comprises over 12,000 stores in 34 countries on 4 continents and meets the needs of over 10 million consumers every day.
Contact: Tansor PR, Eimear/Nicolette on +44(0)1727-800166 or firstname.lastname@example.orgemail@example.com