PRN: Next Invite you to a Celebration of Great Britain

10/apr/2012 13:54:28 PR Newswire Turismo Contatta l'autore

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Next Invite you to a Celebration of Great Britain


LEICESTER, England, April 10, 2012 /PRNewswire/ --

2012 is the year to hang bunting across every British street and fly the Union Jack. For, Britain will be marking the eagerly anticipated London Olympic and Paralympic Games as well as the Queen's Diamond Jubilee in a celebratory outbreak of national pride. And NEXT will be helping everyone get into the spirit of this year's extraordinary events with great British style for the whole family from our Next's latest online fashion collections - in shades of red, white and blue!

Next Home has a fabulous array of red, white and blue ideas to add a little British style to any living space - indoors or out. Every man woman and child will want one of Next's great London 2012 year t-shirts. But at Next, this summer, you'll also find the Union Jack reworked in sequins on totes and clutches. In fact, flag motifs surface on everything from bikinis to picnic blankets. And Geri Halliwell has taken inspiration from the famous Union Jack shift dress that memorably defined her personal Spice Girls look back in the 1990s, reworking the British flag for a very special collection of glamorous summer dresses and beachwear - all, of course, exclusive to Next.

Of course, everyone at Next is thrilled to be playing a very special part in the London 2012 Games as the official clothing and homeware supplier. This involves NEXT outfitting the British athletes of Team GB and ParalympicsGB in elegant formalwear for the ceremonies, as well as designing uniforms for 4,500 technical officials and suits for the hardworking organisers. What's more, it will be Next's stylish bed linen in which participants will snuggle down each night at the Athletes' Village.

But Next also has the must-have item of this London 2012 year: a gorgeous scarf, cleverly designed to mark London's hosting of the world's greatest sporting event - as well as represent the 900 athletes of Team GB and ParalympicsGB. Revenues from this truly iconic souvenir (sold exclusively at Next) will directly benefit the British Olympic Association.

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