PRN: TWLV & Team Saatchi Now Present a New "Game of Chance" for the First Time Since Camelot - With a Twist
TWLV & Team Saatchi Now Present a New "Game of Chance" for the First Time Since Camelot - With a Twist [10-April-2012] LONDON, April 10, 2012 /PRNewswire/ -- TWLV (pronounced "twelve") is a new type of social network game in which the player buys tickets to win money.
TWLV & Team Saatchi Now Present a New "Game of Chance" for the First Time Since Camelot - With a Twist
LONDON, April 10, 2012 /PRNewswire/ --
TWLV (pronounced 'twelve') is a new type of social network game in which the player buys tickets to win money. While being drawn like a bingo game, TWLV offers more, because it's social and the more the player's friends are involved, the greater their chance of winning. TWLV's fascinating mix of hard, scientific returns blended with that wonderfully unknown quantity of social guile and persuasion make it a unique and intriguing proposition.
Serially successful Dutch entrepreneur, Ab Olde-Scheper, has appointed Team Saatchi, London as TWLV's marketing partner to help launch this fantastic new online game.
TWLV's unique setup of having social networks at its core will attract a wide variety of players. On one side, enthusiast poker players or city traders will "do the math" and be enticed to invest big - with the anticipation of winning even greater returns. Yet others, like bingo-loving housewives or social network addicts will be tempted by the unshakable self-confidence in their own social prowess (and ability to activate an army of friends) as a surefire reason to play - and win.
It starts when a player buys one Â£12 ticket, which enters them into 12 monthly draws - multiplying out to a full house of 12 friends. Players can employ different strategies and play into different prize funds (from local pots to bigger global pots). How they play that world of possibilities is entirely up to them.
Ab Olde-Scheper, Founder of TWLV, said: "An online cash game like TWLV, combining strategic gameplay, social experience, a high level of engagement and the ability to play with friends and win with friends is unique to the industry. We are striving to meet the best returns and highest level of transparency of any game of chance offered online adopting the highest standards towards responsible gaming and player protection."
Peter Lovatt, Chairman of Team Saatchi, said: "We believe this game has the potential to rapidly become a real phenomenon. Â Whilst constantly improving game play and user experience taking into account players feedback and demands, TWLV is promoting involvement by special offers for early adopters. So my advice is to get in early!" Â
Notes: TWLV tickets can be bought online in various currencies and the game will soon be available in all major languages and on multiple social networks targeting a global network of players.
After a short career in international trade and recycling of non-ferrous metals, Ab Olde-Scheper started pioneering in the European bottled water and water cooler industry in 1996. With the start-up of Dolphin Fresh Water Company he built a water bottling and distribution company in the Netherlands, Germany, Spain and Slovakia, that was sold to Danone Springs of Eden in 2007. Driven by his entrepreneurial ambitions he then switched to e-gaming, developing online bingo & lottery software together with his new technical partner, Dutchman Guus Janssen. The idea for TWLV, an i-network game of chance, developed into a business plan resulting in the company starting up mid 2011. The tier 1, white listed, online gambling license was obtained in December 2011 and TWLV officially launche! d its website on the 12th of January 2012.
Resources Team Saatchi
Ab Olde-Scheper (TWLV)
Peter Lovatt (Team Saatchi)