PRN: : a Direct Contact Between Farmers and Local Consumers

11/apr/2012 11:00:20 PR Newswire Turismo Contatta l'autore

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TALLANSTOWN, Ireland, April 11, 2012 /PRNewswire/ --

The online platform  "farmer2family"  will enable the consumers in 9 European countries to contact their local farmers, directly and free of charge.

Everyone can now enjoy local and fresh produce, from their local suppliers, every day of every year.

Some 4.5 million farmers, fruit- and vegetable-growers, fishermen and the like in 9 European countries (Great Britain, Ireland, Belgium, the Netherlands, Luxemburg, France, Germany, Austria and Switzerland) will be able to offer their fresh and local products directly to their customers in their village via the "farmer2family" platform.

A local service with a wide variety

Every farmer, vegetable and fruit growers, fisherman, hunter, all directly involved with fresh produce and registered as such, can now log on free of charge into the platform "farmer2family". On their local page they can then offer their products to their local customers. Every supply-advert for fruit, vegetables, fish, fresh and transformed meat products …... will remain online for 7 days, but can be renewed at will. Local customers can read and react to these, but they can also demand specific products as and when they like. "The whole platform is as an open market where supply meets demand for fresh and diverse produce. It is a very local service where farmers directly meet with their customers" as explains Luc Adriaenssen, initiator of the project.

A completely free service

The service as proposed on the "farmer2family" platform is and will remain completely free of charge for farmers and consumers. "No commission, no intermediaries, no interference whatsoever" as confirms Luc Adriaenssen.

A few paying publicity spaces will be incorporated on each local page (also free of charge for the first year), for local shops, restaurants, sports- and cultural activities, B&B and so on.

Also on smartphones and tablets

The platform "farmer2family" to be launched on 10 April 2012 will include a mobile version for smartphones and tablets. With a few clics 260 million consumers in 9 European countries will be able to get in direct and free contact with their local farmers. They will then be able to buy local fresh produce at a fair price, every day.


In Europe:: (UK en Ireland) (Flanders and Netherlands) (France - Wallonia - Luxembourg - French Switzerland)  (Germany - Austria - German Switzerland - Luxemburg)

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