PRN: Raise Your Hands for Luca

12/apr/2012 11:58:33 PR Newswire Turismo Contatta l'autore

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Raise Your Hands for Luca


CARDIFF, Wales, April 12, 2012 /PRNewswire/ --

An inspirational three-year-old, who has touched the hearts of thousands,

inspired celebrities to raise their hands and triggered a global, social media phenomenon

in the run up to World Meningitis Day, April 24th 2012

Never has the power of social media been more encouraging or effective than in the support for Luca Williams. A positive element, in an otherwise heartrending story, that is helping to raise awareness of Luca's fight for survival against all odds - Luca was given only 3% chance of living after being struck down with Meningococcal Septicaemia - and his ensuing battle, that has seen Luca lose both his legs from the knees down.

At Christmas, Luca was a happy, healthy, three-year-old. In January, he was struck down with this terrifying disease and his life changed forever. Luca's survival, resilience and unbelievably positive outlook, has inspired thousands, not only in his home town of Cardiff, Wales, but across the globe.

Launched at the beginning of March by Luca's parents, the 'Raise your Hands for Luca' campaign was set-up not only to support Luca, but also to raise awareness of Meningococcal Septicaemia. His Facebook page alone has attracted around 10,000 followers in a matter of weeks.

Welsh International rugby star, Ryan Jones, said: "When I heard about Luca's story, I was amazed at how brave he had been throughout his ordeal. It didn't take me long to find a marker pen and show my support for this courageous little boy. Everyone should do the same."

Indeed, the response, so far, has been incredible. Major personalities, including pop star Pixie Lott, and F1 Drivers, Seb Vettel, and Mark Webber, have raised their hands for Luca, along with members of the Welsh International Rugby team, the England Cricket Captain and many others.

The campaign is simple. All you need is one pen, one hand, one photo - write 'For Luca' on the palm of your hand and upload the image to Luca's pages and

Luca's parents, Mo and Sian, said: "Luca is an inspiration to us all every day. The courage he has shown has kept us positive and made us so proud. We now hope he can maintain his positive attitude as he copes with the awful effects of the disease.

"The support we have received through Luca's campaign has been overwhelming. We began a Facebook page in early March with an initial target of 1,000 likes. We soon realised that Luca's story had touched the hearts of thousands, including people as far as America, Australia and New Zealand. Even celebrities have started sending pictures to support Luca in his daily battles.

"Social media has enabled people to feel part of Luca's story and the campaign has inspired numerous fundraising activities, from football games, to ladies nights, to baby jumble sales, to golf days, to sponsored marathons, to climbing mountains…  all for Luca."

For a full version of Luca's story please visit

To donate to 'For Luca' please go to: or Text 'LUCA80 £5 / £10' to 70070


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