PRN: Israeli Entrepreneur Launches New Advertising Agency Targeting the International Fashion Market

Israeli Entrepreneur Launches New Advertising Agency Targeting the International Fashion Market [17-April-2012] LEHAVIM, Israel, April 17, 2012 /PRNewswire/ -- The company will be operating from Israel but will be in charge of foreign media only It is today announced that Israeli entrepreneur Matan Uziel (26) launches Golden Heart Communications, an advertising agency designed to assist premium niche magazines targeting the fashion and luxury markets.

Persone Israel, April
Luoghi
Organizzazioni WHM Group, Golden Heart Communications, International Fashion Market
Argomenti impresa, marketing, internet, commercio

18/apr/2012 11.35.21 PR Newswire Turismo Contatta l'autore

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Israeli Entrepreneur Launches New Advertising Agency Targeting the International Fashion Market

 
[17-April-2012]
 

LEHAVIM, Israel, April 17, 2012 /PRNewswire/ --

The company will be operating from Israel but will be in charge of foreign media only

It is today announced that Israeli entrepreneur Matan Uziel (26) launches Golden Heart Communications, an advertising agency designed to assist premium niche magazines targeting the fashion and luxury markets. The new agency provides integrated marketing, PR, special event management & marketing, media representation & brand development to magazines seeking to tap these powerful and profitable markets.

Golden Heart Communications is the brainchild of Matan Uziel, a 26-year-old activist and successful entrepreneur. Despite his young age, Uziel is no newcomer to the fashion world, global advertising and marketing. His previous successes include WHM Group, an international, auction-based online advertising network, as well as Verbmodels Management, a boutique catwalk modeling agency.

Golden Heart Communications was developed with the goal of representing premium niche fashion magazines that are overlooked and undeserved by traditional advertising agencies who seemed not to adequately understand the potential growth and value of representing such titles, whose targeting markets command an advertising purchasing power in excess of $1.6 billion annually.

"Most magazines out there are more and more devoid of real content and have really just become advertising reference books. We shy away from that completely. Here, the idea is to keep our magazines feeling valued and expensive, hence what we want is to have a few strong, well-known advertisers for each issue of each magazine, that way the titles we represent do not lose their exclusive edge," says Uziel. "What sets us apart is that we tend not to have any advertising in the classic sense, but offer innovative and refreshing solutions to advertisers. There are so many consumers that are shunning against traditional ads, partially because there is an oversaturation of it and people don't like being sold to. We maximize our titles' revenues by seeking alternative ways, often indirect and subtle, to break through the clutter and reach our advertisers' target audience."

Using his experience and connections as a source for talent, Uziel has picked the brightest, most ambitious and creative individuals to work with him on this new venture, representing a variety of backgrounds and ethnicities. Golden Heart Communications is currently in negotiations with a number of significant fashion magazines and already represents the prominent fashion British-distributed TWIN magazine.

Press Contact:
Company Media Relations
Golden Heart Communications, Ltd.
contact@goldenheartcomms.com
+972-8-6635848


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