PRN: Fill Up on Denim! Jeans Brand Mavi Hosts an 'All You Can Eat' - Groovy Clothes Buffet in Their Store and Over 300 Fashion-Hungry People Attend
Fill Up on Denim! Jeans Brand Mavi Hosts an 'All You Can Eat' - Groovy Clothes Buffet in Their Store and Over 300 Fashion-Hungry People Attend
BERLIN, April 26, 2012 /PRNewswire/ --
- Cross reference: Picture is available via epa european pressphoto agency and can be downloaded free of charge at: http://www.presseportal.de/story.htx?firmaid=105206 -
All you can eat with a different twist: Over 300 fashion-hungry people were waiting for the starting pistol to be fired this Thursday morning in front of the Mavi store in Berlin. The denim brand had issued a call for a big eating orgy: Participants would be allowed to take home free of charge all they could hold in their mouths.
The crowds were enormous. The first participants were already lined up from 10:00 p.m. the night before. More and more gathered during the early morning hours in the Neue SchÃ¶nhauser Straße waiting for the doors to open - until finally at 10:00 a.m. on the dot they were allowed to storm the store. Shirts, pullovers, purses and, of course, jeans - the complete collection of denim specialties became a part of the big buffet.
"The event was one big party. Now the store is swept clean, people had fun and some had already been waiting to give it a go from shortly after the store closed the evening before," Manuel Gomez, Marketing Manager of Mavi Europe AG sums up, and at the same time he promises, "Mavi is sure to keep on surprising the public with trendy new ideas. We are already planning the next event."
Mavi, "blau" in German, was founded in Istanbul in 1991 and has achieved global ranking as the first Turkish brand to do so. Today the brand with its Mediterranean spirit is classed among the leading jeans brands in Europe.