PRN: comScore validated Campaign Essentials™ (vCE) Gets Global Adoption from Several of World's Leading Brands
PRN: comScore validated Campaign Essentials™ (vCE) Gets Global Adoption from Several of World's Leading Brands. comScore validated Campaign Essentialsâ_ (vCE) Gets Global Adoption from Several of World's Leading Brands [27-April-2012] - Multinational Brands Using vCE Include P&G, Kellogg's, and Kimberly-Clark RESTON, Virginia, April 27, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that several global brands across multiple continents are using comScore validated Campaign Essentialsâ_ (vCE) for measurement of their online ad campaigns.
comScore validated Campaign Essentialsâ¢ (vCE) Gets Global Adoption from Several of World's Leading Brands
- Multinational Brands Using vCE Include P&G, Kellogg's, and Kimberly-Clark
RESTON, Virginia, April 27, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that several global brands across multiple continents are using comScore validated Campaign Essentialsâ¢ (vCE) for measurement of their online ad campaigns. The respective brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the right geography, in a brand safe environment, and absent of fraudulent delivery, as well as whether or not the ads were delivered to the right target audience. comScore has conducted more than 2,600 studies worldwide since launching Campaign Essentialsâ¢ in 2009, including vCE studies across 28 countries since the product's introduction in January 2012. More than 12! 0 advertisers and agencies and 80 publishers and ad networks around the world have contracted comScore for digital campaign measurement.
In Europe, vCE is being used by advertisers such as Kellogg's, Kimberly-Clark, Jaguar, Nivea, O2, and Procter & Gamble. Advertisers in the Asia Pacific region working with the service include America Express, Cebu Pacific Airways, Johnson & Johnson, Procter & Gamble, Singapore Tourism, Sony, Starwood Hotels, Tiger Airways, Unilever and Wrigley. These brands are in addition to the dozens of blue chip advertisers already among comScore's roster of U.S. brands running vCE, such as Allstate, Chrysler, Discover, E-Trade, Ford, General Mills, Kellogg's, Kimberly-Clark, Kraft, and Sprint. Leading publishers to adopt vCE include Microsoft and Forbes.
"GRPs must be truly cross-media comparable if digital is ever going to effectively compete with TV for ad dollars. While viewability is indeed a critical component of campaign delivery and management, what sets vCE apart is its ability to validate delivery across all key measures of ad delivery, including viewability, geography, brand safety and fraud," said Linda Abraham, comScore co-founder and CMO. "We are delighted to work with so many iconic global brands across multiple continents as they seek enhanced validation for their digital campaigns. This solution provides greater transparency across the digital ecosystem and empowers advertisers to optimize their campaigns on-the-fly for better campaign management and ROI."
Global Clients Highlight Benefits of comScore vCE
"At Kellogg's we have tripled our digital marketing spend over the past few years and are continually seeking ways to get the most return from the investment. One of the key factors justifying this shift is the ability of online to measure every impression â�“ from visibility to targeting effectiveness. Our aim is to make sure media plans deliver the intended brand impact and vCE gives us the visibility we need to achieve this."
"As one of the top advertisers in Germany it is vitally important to justify our digital ad spend. comScore vCE enables the justification and also makes it possible to compare spend across channels."
"We've invested in this technology to provide assurance to our advertisers that ads are appearing only on safe sites. The rollout of this technology across 100% of MMN's third party inventory demonstrates the focus and investment Mi9 is putting behind delivering quality assurance and brand-safety to our advertisers and agencies. This is a vital step in the online ad delivery process and we believe this technology gives us a real point of difference in this space."
About comScore validated Campaign Essentials
Company Codes: NASDAQ-NMS:SCOR