PRN: 2012 "State of Search Integration" Survey Open for Submission
2012 "State of Search Integration" Survey Open for Submission
LONDON, May 1, 2012 /PRNewswire/ --
Hydra, a leading provider of software-as-a-service tools for digital marketers, is pleased to announced that its second annual survey charting the state of search, is underway.
Hydra's annual "State of Search Integration - 2012", research aims to gain intelligence and insight on the digital marketing industry, find out how organisations are managing the discipline and to what extent the integration across different channels of search - Natural Search, Paid Search and Social Media, has shifted.
Hydra invites digital marketers and practitioners in this field to participate by submitting their responses to the five minute survey, currently open for completion until Friday 11 May 2012.
Together with receiving the full findings, respondents will also be entered into a draw for three months free use of Hydra's One Platform.
Some key findings to emerge from Hydra's 2011 survey revealed:
Martyn Jobber, CEO at Hydra, comments:
"Last year's research revealed the innate need for greater collaboration between digital marketing teams - teams that shared terms and worked collaboratively had greater confidence in their success than those who did not. It will be interesting to see whether Â Search integration has moved in a year, how essential it is perceived to be by digital marketers in contributing to success across Natural, Paid Search and Social Media and if specialists are scaling their campaigns effectively and increasing their online visibility as a result of a joined-up approach."
Full findings of Hydra's "State of Search IntegrationÂ -Â 2012" report will be published in June 2012.
Hydra is a provider of SaaS tools established in 2011. The One platform enables enterprise marketers to strategically and proactively monitor, report and participate in the conversation that existing and potential customers are having about their brand online. Gathering the collective requests and feedback of marketing executives, digital specialists, and agency professionals, One from Hydra is focused on driving revenue and return on investment (ROI) through integrated, efficient and optimised management and implementation of Phrase Marketing campaigns across online disciplines-Natural Search, Paid Search and Social Media. http://www.onehydra.com/