PRN: EmptyLemon's Elemonator - The Lighter Side of IT Recruitment
EmptyLemon's Elemonator - The Lighter Side of IT Recruitment
LONDON, May 1, 2012 /PRNewswire/ --
The Elemonator, devised by EmptyLemon - a specialist IT jobs board that puts jobseekers in direct contact with potential employers - is a tongue-in-cheek game that pokes fun at the traditional approach of IT recruitment agencies.
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How so? Well, the Elemonator IT recruitment game allows frustrated jobseekers to get their own back - by assuming the role of a young IT professional, players are inevitably approached by recruiters spouting empty promises.
Only this time, EmptyLemon arms players with a box of lemon grenades, which can be lobbed at the crooked consultants. Frustration can really be taken out on the recruiters thanks to the shark-infested custard that some, unfortunately for them, are dumped into.
Players have to throw lemons at all the coloured targets on a level to activate the deadly dunking machine, which sees a rotten recruiter get their just desserts. Players can accrue more points by getting close to the centre of their targets.
It's a battle against the clock though - if this runs out, or if players miss the target four times in succession - it's game over.
Despite the Elemonator's lighthearted take on IT recruitment's pitfalls, it does have a serious message.
"IT jobseekers often get swamped with calls from recruiters, especially after submitting their CVs to certain jobsites with agencies, so the game is allowing them to get their own back," explained Andrew Kelly, EmptyLemon's Head of Development.
The Elemonator has attracted almost instant attention from those who have searched for IT jobs, with the game having climbed to fifth in Meme Counter's Worldwide Advergames Chart.
The IT recruitment game's launch has coincided with EmptyLemon's expansion. The jobs board now offers opportunities for HR managers and jobseekers across the UK, particularly those seeking London IT jobs in the south-east. Now though, it has expanded into Bristol, Manchester, Liverpool, Scotland and Ireland.
With the campaign leading to an increase in brand awareness, visitor numbers, job seeker registrations and applications, it seems that many IT professionals are now adopting the EmptyLemon approach to job seeking and declining the traditional recruitment agency route.
Though perhaps not by dumping the recruitment agent into a large vat of crocodile infested custard!