PRN: IGT and Casino Campione Deliver Customized, Thrilling Player Experiences
As Casino Campione implements the sbXâ_ system, it will deploy IGT Floor Manager and Analytics to maximize the performance on the casino floor, while accessing the unparalleled IGT game theme library, which includes more than 500 of the industry's most engaging game themes.
IGT and Casino Campione Deliver Customized, Thrilling Player Experiences
LAS VEGAS, May 4, 2012 /PRNewswire/ -- International Game Technology (NYSE: IGT) announced today the installation of IGT's sbXâ¢ systems solution, award-winning Premium Products games, also known as MegaJackpotsÂ®, and newly designed cabinets at Casino Campione in Como, Italy.
As Casino Campione implements the sbXâ¢ system, it will deploy IGT Floor Manager and Analytics to maximize the performance on the casino floor, while accessing the unparalleled IGT game theme library, which includes more than 500 of the industry's most engaging game themes. The ability to refresh games quickly and incorporate customizable marketing messages will further enable Casino Campione to deliver a personalized, market winning experience for its players.
"As a premier casino destination in Italy, we strive to deliver thrilling gaming entertainment to our players," said Carlo Pagan, Casino Campione chief executive officer. "IGT's games are popular player favorites and we know the addition of sbXâ¢ and these new titles will add to our award-winning floor and property."
Delivering unrivaled gaming experiences to players, IGT's elite MegaJackpotsÂ® portfolio includes some of the most universally loved pop-culture icons. Casino Campione has installed MegaJackpotsÂ® themes including Sex and the Cityâ¢ Big Diamonds, and the highly anticipated The Dark Knight on the Center Stageâ¢. Along with these blockbuster titles, Casino Campione also installed Dirty DancingÂ® video slots and Diamond Vaultâ¢.
The Italian property also has added 62 IGT AVP machines to its floor including 30 Universal Slants and 24 G23 cabinets, as well as eight SMLD machines, each designed with player comfort in mind.
"We are thrilled with Casino Campione's strategic business decision to bring IGT's innovative products to their floor," said Sabby Gill, IGT regional vice president of Europe, the Middle East and Africa. "IGT's sbXâ¢ casino management system, combined with the biggest names in pop-culture slot machines, gives Casino Campione new ways to maximize revenue, while delivering world-class gaming entertainment."
About Casino Campione
THE DARK KNIGHT and all related characters and elements are trademarks of and Â© DC Comics.
Official HBO Licensed Product. Â© 2012 Home Box Office, Inc. All Rights Reserved. HBO and related trademarks are the property of Home Box Office, Inc.
Dirty Dancing Â® is a registered trademark of Lions Gate Entertainment Inc. Â© Lions Gate Entertainment Inc.
Company Codes: NYSE:IGT