PRN: Avazu DSP Offers Real-Time Based, Audience-Centric Media Buys
Avazu DSP Offers Real-Time Based, Audience-Centric Media Buys [07-May-2012] BERLIN, May 7, 2012 /PRNewswire/ -- Avazu DSP, a global display advertising solution since 2009, is rebranding itself as the one-stop solution for real-time based and audience-centric media buys online.
Avazu DSP Offers Real-Time Based, Audience-Centric Media Buys
BERLIN, May 7, 2012 /PRNewswire/ -- Avazu DSP, a global display advertising solution since 2009, is rebranding itself as the one-stop solution for real-time based and audience-centric media buys online. The announcement was made on May 1, 2012 on their website avazudsp.net.
Avazu DSP helps advertisers make better return through real-time bidding and audience targeting technologies. Through the demand-side platform (DSP) the site helps advertisers navigate through different ad exchanges and supply-side platforms (SSPs), and offers added value through advanced technologies like cross-platform targeting, publisher domain transparency and ad impression-based bidding (real-time bidding). It also offers campaign target prediction and inventory optimization, as well as audience segmentation and overlapping analysis.
"Ad exchanges and real-time based media buys are growing very fast. Those kinds of media buys are becoming more and more interesting for the digital advertising industries as the efficiency, tracking, scale and campaign return on investment are way better than traditional ad media buys," said Yi Shi, Avazu's CEO. "After months of pilot tests with our global advertisers, I'm excited to announce the new service ranges and features of Avazu DSP, extending from remarketing, dynamic creative optimization and audience targeting initially, to now real-time bidding, audience segmentation & overlapping analysis, ad campaign prediction and a lot more."
"Looking at the high yearly growth rate for display media buys from ad exchanges and supply-side platforms (SSPs), Avazu DSP -- with its cutting-edge technologies -- is in a good position helping advertisers making those ad buys successful and scalable," added Sebastien Balestas, Director of Avazu DSP.
For more details on Avazu DSP, visit their website, http://avazudsp.net.
Avazu is a technology driven digital advertising company with a global root. It is one of the first companies in Asia and Europe leveraging ad exchange and RTB technologies and currently has three different business units, which are Avazu DSP, Avazu Network and Avazu China.