PRN: How to appeal to the masses while maintaining brand identity, in Business Review Europe

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How to appeal to the masses while maintaining brand identity, in Business Review Europe


NORWICH, England, May 8, 2012 /PRNewswire/ --

For the latest business, technology and Olympic news, check out this month's edition of Business Review Europe magazine

This month Business Review Europe is jam packed with hot content; we showcase the latest Lamborghini supercar, get under the bonnet of McLaren's marketing strategy, unveil the future of in-car entertainment and technology, analyse the true impact of London 2012 on the UK economy plus much more.

McLaren is an iconic brand that has managed to maintain its prestigious image while expanding into many different sectors; from Formula One to solar power, the brand has carved its identity in each market without cheapening its products. The same could be said for Lamborghini; with the launch of its new Aventador J, the company has proven that it still dominates the market when it comes to innovation, style and sex appeal.

Also in this issue of the magazine the latest in-car technology is revealed as is the latest marketing trend, Geotagging and both essentially work hand in hand. In the not too distant future, you will be able to navigate, shop, and search, all in the comfort of your car.

The Olympics are approaching fast and we're analysing the real impact it's going to have on the UK economy, both in the run up to the event, during the Games and in the aftermath. We also look at the best ways to get employees working remotely during London 2012.

Lastly, we speak to ex-Dragon, James Caan, about his life in the Den and his new book, How to Start Your Business in Seven Days.

Read the full article here:

About Business Review Europe

Business Review Europe is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Europe. Business Review Europe is the territory-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review Europe is headquartered in Norwich, UK. For more information, contact +44(0)1603-217530 or visit

Press Contact
Abigail Phillips
Business Review Europe
Telephone: +44(0)1603 217539

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