PRN: Hertz on Demand and IBM Lead on Smart Charging Initiative for Electric Vehicles

14/mag/2012 16:40:19 PR Newswire Turismo Contatta l'autore

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Hertz on Demand and IBM Lead on Smart Charging Initiative for Electric Vehicles


LONDON, May 14, 2012 /PRNewswire/ --

The Hertz Corporation (NYSE: HTZ), has announced that Hertz On Demand, the global car sharing club, and IBM are together piloting a program in Germany to advance electric vehicle (EV) mobility and user adoption through intelligent recharging solutions.  In a special agreement, Hertz On Demand in Germany will supply electric vehicles to the car share fleet used by IBM employees to drive between Stuttgart Airport and the company's campus in Ehningen, about 30 km away.

Initially the electric cars provided by Hertz will be charged using decentralized generation of electricity on the IBM campus. The charging stations will be operated with intelligent IBM software that optimizes the usage of generated power by renewable energies. Furthermore, the software balances demand and availability of electricity power to prevent load peaks.

The companies are using this program as a field test to gauge acceptance and practicability of the electric vehicle and the intelligent recharging infrastructure usage. Upon success of the pilot program, they intend to add further electric vehicles to the Ehningen campus, as well as to extend the project to other IBM sites.

Michel Taride, President, Hertz International, and Executive Vice President, Hertz Corporate said: "Hertz and IBM see their electric mobility collaboration as a means of reinforcing their pioneering roles in this field in their respective areas of business, as well as helping to increase acceptance for this new form of transport."

Discounted rates have been available to IBM staff since October 2011 as part of the special car sharing agreement in place between the IBM campus in Ehningen and Stuttgart Airport. From April, IBM's frequent flyers will have one electric car at their disposal, with numbers increasing as the year goes on. The cars can be booked quickly and simply through the Hertz on Demand website using the IBM account.

Hertz is the first car-rental company to deploy EVs and PHEVs (plug-in hybrid electric) on three continents -- in the U.S. (available to the public in New York, Washington, D.C. and San Francisco), the U.K. (London), and China (Shenzhen).  As the world's largest airport general-use car-rental brand, Hertz is introducing multiple groups of consumers - urban drivers, university students, travelers and corporations - to all-electric and plug-in hybrid vehicles. As a result, the company is forming partnerships with automakers, charging-station providers (e.g., GE), municipalities, non-governmental organizations, corporations and other stakeholders to make EVs easily accessible to consumers.

Hertz plans to increase its global EV presence by deploying vehicles in other countries in the coming months. Hertz Global EV will continue to leverage the company's rental and car sharing locations as bases for vehicles and charging stations, and tap into its technology - including sophisticated fleet management tools and consumer-facing GPS systems, including Hertz NeverLost in the U.S. - to help form an EV grid.  

About Hertz

Hertz is the world's largest general use car rental company, operating from over 8,500 corporate locations in 150 countries worldwide. Hertz is in its 93rd year of delivering quality car rental solutions to leisure and corporate customers.  Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost® satellite navigation systems, and unique cars offered through the company's Prestige, Family, Fun/Adrenaline and Green Collections, set Hertz apart from the competition. For more information please go to

About Hertz On Demand

Hertz On Demand has more than 800 vehicles available to drive from more than 250 locations worldwide, including corporate offices and universities. Hertz On Demand offers vehicles equipped with keyless entry, and benefits covered by the competitive hourly rate including fuel, insurance, 24/7 roadside assistance, and 24-hour in car Member Care Center communication.  For more information, or to register, visit or, or call Member Care Services at 877-654-4400 in the US or 08708-45-45-45 in the UK.

Hertz Press Contacts
Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686

Luke Campbell
Ketchum Pleon
T: +44(0)207-611-3835

Company Codes: NYSE:HTZ, Bloomberg:HTZ@US, RICS:HTZ.N
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