PRN: New Socialbakers Data Proves Facebook Helps Big Brands Build Big Momentum in Emerging Markets
New Socialbakers Data Proves Facebook Helps Big Brands Build Big Momentum in Emerging Markets
- As Facebook IPO Nears, Latest Analysis and Infographic Reveal How Global Brands Are Harnessing the World's Largest Social Network to Dominate the Social Economy and Spur International Growth
SAN FRANCISCO, May 15, 2012 /PRNewswire/ -- Just days before the most-anticipated initial public offering in history, new data from the leading social media analytics provider Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
In its exclusive look at global Facebook brand engagement data, Socialbakers' analysis not only highlights the social network's exploding international reach but also how the world's biggest brands are tapping into the social economy to build international momentum. The data examines the Engagement Rate (ER)* of brandsâ�”a clear measure of brand engagementâ�”in the top 10 countries with the largest Facebook user base. The infographic and complete analysis are available at http://www.socialbakers.com/blog/558.
"Facebook is clearly giving social-savvy companies unprecedented access to build dynamic relationships and grow revenue in key markets," said Socialbakers CEO Jan Rezab. "It can be incredibly time-consuming and difficult to go to market in new regions with a localized website or microsite, even for some of the world's biggest companies. And even then, you've still got a static presence that fails to truly engage your target audience. Facebook eliminates that barrier to entry by providing a well-entrenched and steadily-growing platform."
Kraft Tops the List of Fastest Moving Brands
Consumer Goods Win Big Around the World
"CPGs have historically been early adopters of social media in well-saturated markets," Rezab said. "So it only makes sense that they leverage this strategy to dominate in these high-growth markets as well."
Mobile/Telecom Move the Needle in Emerging Markets
BlackBerry, which has fallen behind the pack in the U.S. mobile market, is among the top three brands in Mexico and Indonesia. Samsung and Nokia top the leaderboard in Turkey and Mexico, while regional player Vodafone has by far more fans and higher engagement than any other brand in India.
Fan Engagement Highest Among Emerging Markets
"Engagement is the core of the social economyâ�”people buy what their friends buy and recommend," Rezab said. "Simply having a lot of fans isn't the answer to building a strong social economy presenceâ�”they must be active. Growing that engagement and viral reach is the key to success, especially in international markets."
Socialbakers' proprietary social analytics platform helps social marketers uncover actionable insights to measure the effectiveness and drive campaign ROI across all major social networks, including Twitter, Facebook, YouTube, LinkedIn and Google+. For more information, visit http://analytics.socialbakers.com/.
*Engagement Rate (ER): A Socialbakers metric that measures the percentage of fan base that interacts on average with each post.