PRN: Allergy Page Makes Living With Food Allergies Easier

16/mag/2012 13:13:11 PR Newswire Turismo Contatta l'autore

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HELSINKI, May 16, 2012 /PRNewswire/ --

Personalised social shopping platform for groceries helps you to eat well and shop smart regardless of your allergies or food intolerances

Digital Foodie, the company behind, the world's first fully personalised social shopping platform for groceries, has launched a new Allergy Page to accommodate the fast growing community of people with food allergies and intolerances. Allergy Page is an online community that helps consumers shop smarter and eat better.

"In Europe alone there are over 19 million people living with a food allergy of some sort, 11 million of which are under the age of twenty meaning the problem is only getting bigger. Having a food allergy can be complicated. It means constant planning, checking labels, and worrying about the food you buy. This is why we wanted to dedicate a service for allergy-friendly cooking and shopping to demonstrate that allergies shouldn't stop you enjoying good food," said Kalle Koutajoki, CEO of Digital Foodie. Allergy Page keeps users informed about allergies and allergy-friendly cooking. From the Allergy Page people with allergy concerns can find support and new ideas for cooking from dedicated allergy specialists as well as from other users. Foodie also provides tools to make shopping for food online or in-store much easier and faster. Users can specify their food preferences and allergies and in return get personalised recommendations for food and products that fit their very personal taste profile. is a multi-platform storefront designed by Digital Foodie. It is a fully personalised social shopping platform used by major food-retailers and brands. At the core of is a patent pending recommendation server that learns from users' eating and purchasing habits and suggests recipes and groceries that match their taste profile. Foodie's smart tailoring also takes into account users' personalised preferences -- food allergies, intolerances, predilections and budget restrictions.

In the UK, is available as beta and the product assortment is linked to Tesco through the Tesco API enabling the community a direct checkout with In the UK, Foodie runs independently. In Finland Digital Foodie has created a close co-operation with S Group, one of the largest retail chains in Scandinavia and the leading retailer in Finland with a 45% market share, as well as with major brand partners. is currently available online and as Facebook, iPad, iPhone, Android and Nokia applications. Foodie is free for consumers to use and currently has 220,000 unique users.

The new Allergy Page will be showcased at the Allergy + Free From Show in London Olympia from 18th - 20th May and is available online

About Digital Foodie Ltd. is a multi-platform service designed by Digital Foodie. It is a fully personalised social shopping platform used by major food-retailers and brands. The core of the service is formed by highly personalised food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern eCommerce operations and home deliveries. is currently available on the web, Facebook, iPad, iPhone, Android and Nokia platforms. Digital Foodie is headquartered in Helsinki, Finland. on the web at

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