PRN: Jump on Board the Thames Diamond Jubilee Pageant With the Official iPad App

22/mag/2012 11:27:53 PR Newswire Turismo Contatta l'autore

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Jump on Board the Thames Diamond Jubilee Pageant With the Official iPad App


LONDON, May 22, 2012 /PRNewswire/ --

London-based River Art Productions has launched the official iPad App for the Thames Diamond Jubilee Pageant, created in collaboration with ChelseaApps Factory.

This educational App allows users to follow the official route of the pageant, which is taking place on Sunday June 3rd 2012. Starting upriver of Battersea Bridge, finishing downriver of Tower Bridge, and taking in 60 landmarks along the way, The Thames: London's Crown Jewel takes users on an interactive multi-media journey along London's widest, longest, and most famous "street".

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Taking in contemporary buildings, historical landmarks and modern architecture along the route and ending with the iconic 126 year old Tower Bridge, the App navigates the river and its historic surroundings. With an interactive map and visual table of contents, over 90 stunning full screen images, music and audio clips, and beautiful time-lapse videos that bring the river to life, this really is an engaging experience for all ages.

With content including stunning photography from Putney-based photographer, Ricky Leaver, poetry from the likes of Shakespeare and Wordsworth read by Fulham residents, and music from the London Philharmonic Orchestra, the App is a truly London affair.

Launching the iPad App, Phil Smith of the Thames Diamond Jubilee Foundation said: "All eyes will be on London on June 3rd for what promises to be the most exciting river pageant of modern times with over 1,000 vessels including the Royal party on the Thames. By downloading the App, people all over the world will be able to navigate the same journey - while they watch on television or listen on the radio - clicking on famous landmarks as they go, and joining in the day of celebration."

River Art Productions will donate 50% of the profits from the App to the Thames Diamond Jubilee Foundation.

The Foundation is a privately funded charitable trust which aims to raise funds for charitable projects that have a link to The Queen and her Diamond Jubilee, with a particular focus on areas such as the Commonwealth, youth and education, as well as supporting the wider charitable sector.

Founder of River Art Productions and Thames enthusiast, Seymour Banks, has worked with local businesses and individuals to create this unique digital memento of the Diamond Jubilee: "The Thames: London's Crown Jewel, was born out of a lifelong love for the river Thames and a desire to create a lasting legacy for the Queen's Diamond Jubilee. In the spirit of Roald Dahl, our ambition was to create an App, which is as fun as it is inspiring for both children and adults alike."

Banks also noted the contribution of Chelsea Apps Factory to the project: "We were very fortunate to meet Mike Anderson, CEO of Chelsea Apps Factory, and his brilliant team of App designers and developers, who have all helped us to bring this idea to life."

Sally Down, Creative Director of River Art Productions says: "The App is fun, entertaining and educational. We have created something that people of all ages and from all over the world can enjoy on the day and after the event. Whether you're a Londoner wanting to know some interesting facts about your own city, or a viewer from afar, the App showcases the Thames at its best - a true Crown Jewel for one of the world's leading cities. We are delighted to be a part of this world-class spectacle."

With approximately 55 million iPads sold to date, River Art Productions are confident that royal watchers from Putney to Perth and beyond will be able to join the Pageant from the comfort of their own armchairs.

Fun facts found in the iPad App include:

  • The first ever football match to take place under FA rules took place in Battersea Park
  • An inflatable pig photographed for the cover of Pink Floyd's 1977 album 'Animals' broke loose from one of the chimneys of Battersea Power Station - landing over 60 miles away in Kent
  • 1685 saw the first Italian opera ever performed in England, hosted by the wife of Charles II, Catherine of Braganza, at Somerset House
  • Plus many more…

The Thames: London's Crown Jewel iPad app is available for download from the iTunes App Store for £1.99.


The Thames Diamond Jubilee Foundation is responsible for organising the Thames Diamond Jubilee Pageant.  The Chairman is Lord Salisbury, who - as Viscount Cranborne - organised the D-Day, VE Day and VJ Day 50th anniversary events.  The CEO is Michael Lockett, who has worked on the Hong Kong Handover Ceremony, the Millennium project and London's bid for the 2012 Olympics. He was awarded the CVO for his work on the Golden Jubilee concerts at Buckingham Palace. The Pageant Master is Adrian Evans, director of the annual Mayor's Thames Festival.  

River Art Productions Ltd.  'The Thames: London's Crown Jewel' is the first iPad App launched by River Art Productions Ltd.  Founded in 2012, the company intends to showcase the best of the Thames and other iconic world rivers, through innovative uses of art - including e-books and Apps. Images, logos plus two time-lapsed videos with music from the London Philharmonic Orchestra are available to download from

Chelsea Apps Factory. Founded in March 2010 in old industrial premises in Chelsea, Chelsea Apps Factory is the UK's fastest growing consumer and enterprise Apps consultancy and development house. The company provides market insights and ensures Apps fit with its clients overall business strategies to drive real business benefit. CAF's clients consist of global blue chip companies and brands including Vodafone, CNBC, and Robert Walters.

Ricky Leaver. Ricky set up London Stills with the aim of creating stunning imagery of contemporary London and capturing every single nuance in this diverse and compelling city. sells its images as rights-managed to creative, commercial and editorial users worldwide.

Magnolia Images: A small team of passionate photographers and videographers founded by a Prince's Trust Ambassador and set up with help from The Prince's Trust.

Tap Bang. A vibrant media production company that specialises in producing video, set up by Pete Walter. Tap Bang offer a complete service from consultation and storyboarding through to distribution.

London Philharmonic Orchestra: The London Philharmonic Orchestra joins the flotilla for the Thames Diamond Jubilee Pageant, during which it will perform popular works by great British and Commonwealth composers written during the time of the Queen's reign, including Pomp & Circumstance, 'Nimrod' from Enigma Variations and music from The Planets.

To mark the occasion the Orchestra has released the official CD of the music performed. It is available exclusively through John Lewis and Waitrose stores and online until 6 June, and widely across the world thereafter.

Thames Diamond Jubilee Foundation
Press Contact
T: +44(0)20-3327-4050

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