PRN: Colombian Coffee Growers' Federation Announces a Historic, New 5-Year Commitment by Nespresso in Sustainable Quality Coffee

"It also shows how confident Nespresso is on the future of Colombian coffee and of Colombian coffee growers," he added.

Persone Martha Sanchez, Rosabaya de Colombia, Mr MuÃ, Guillaume Le Cunff, Luis G. MuÃ, May
Luoghi Svizzera, Bogotá, Colombia, Losanna, Wé, Sincé, Caldas, Departamento de Tolima, Departamento de Santander, Departamento del Huila, Departamento del Cauca, Departamento de Antioquia
Organizzazioni Federal Networking Council
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22/mag/2012 16.01.31 PR Newswire Turismo Contatta l'autore

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Colombian Coffee Growers' Federation Announces a Historic, New 5-Year Commitment by Nespresso in Sustainable Quality Coffee

 
[22-May-2012]
 

BOGOTA, Colombia, May 22, 2012 /PRNewswire/ --

  • Total investment by all parties will surpass 85 million dollars in five years
  • On-going successful cooperation drives coffee quality, sustainability and quality of life for Colombian coffee growers

The Colombian Coffee Growers' Federation (FNC) today announced that Nespresso, the global reference for highest quality portioned coffee, has agreed to extend its commitment to Colombia and Colombian coffee growers through a contribution of USD10 million per year over the next five years to finance the Nespresso AAA Sustainable Quality™ Program in Colombia. This commitment is part of an agreement signed today between the parties that envisions an overall public-private investment of approximately USD17 million per year for projects to secure productivity, quality and sustainability in coffee growing regions in Colombia, while improving the livelihoods of coffee farmers.

The historic agreement between FNC, Nespresso and other partners focuses on driving sustainability and value creation in Colombia. As part of the partnership, 75% of the Nespresso financial commitment will provide direct incentive premiums for farmers to adopt Nespresso AAA Sustainable Quality™ practices. 25% will be dedicated to technical assistance and training to improve quality, sustainability and productivity.

This new five-year commitment builds on the successful cooperation of the parties that began in 2004 and seeks to further promote the significant growth of the Nespresso AAA Sustainable Quality™ Program in Colombia. Nespresso launched its unique AAA Program, in collaboration with the Rainforest Alliance in 2003 to protect the future of the highest quality coffee for consumers and secure the livelihoods of the coffee growers. Since 2004, the Nespresso AAA Program has been operating in five main regional districts of Colombia: Cauca, Nariño, Caldas, Antioquia and Huila. Today, Nespresso, the FNC and their partners in the country are working directly with more than 37,000 Colombian coffee growers as part of the program. This represents 80% of all the farmers taking part in the Nespresso AAA Program worldwide.

Over the past eight years, the Nespresso AAA Sustainable Quality™ Program has guaranteed better prices for the coffee of the growers involved in the program, improving the life of nearly 130,000 people. "We are extremely proud of our cooperation with Nespresso. This new investment only confirms our joint commitment to Colombian coffee growers, to sustainability and quality and to Nespresso consumers all over the world," said Luis G. Muñoz, CEO of the FNC. "It also shows how confident Nespresso is on the future of Colombian coffee and of Colombian coffee growers," he added.

"We are pleased to continue our long-term commitment to Colombia and Colombian farmers by extending our partnership with FNC," said Guillaume Le Cunff, Director of Marketing and Sustainability at Nestlé Nespresso SA. "The investment that we are making confirms the key role that Colombia and its farmers play in securing coffees of exceptional quality and how programs can be effectively implemented with a leading organization such as the FNC. The proof of the strength of our AAA program is that each year hundreds, even thousands of new farmers are joining the initiative across all of Colombia. We look forward to continuing to work with our partners in Colombia to create shared value, for both Nespresso consumers - by delivering the highest quality, sustainable coffee - and for coffee farmers, by helping to! improve their livelihoods."

In 2011, Nespresso sourced about 25% of its total green coffee from Colombia and in six years it has tripled the volume of coffee sourced through the AAA Program in the country. As part of its long-term commitment to Colombia, Nespresso has been closely working with the FNC and coffee growers to strengthen the sustainable production of Nespresso AAA coffee. This partnership is having a significant impact on the ground in farming communities in five different Colombian provinces. "It is clear that when roasters take the time to understand how to effectively collaborate with farmers, results are much more effective. This collaboration has made a significant difference for coffee growers, consumers and perhaps the industry as a whole," added Mr. Muñoz.  

According to Nespresso, the company aims to source 80% of its overall coffee supply through its unique AAA Program, including Rainforest Alliance certification, by 2013. Cooperation between Nespresso, the FNC, agronomists, the government, local cooperatives and Colombian farmers will play an important role in helping Nespresso achieve this objective.

Nespresso has worked closely with its Colombian partners to innovate its product range, including the single origin Rosabaya de Colombia; Dhjana, a special Limited Edition produced exclusively with coffee from the AAA Program; and the spring 2012 Naora Limited Edition, produced with a ground-breaking late harvest technique with coffee from the Santander and Tolima regions.

"We are proud that Colombian coffee is such a big part of the success story of this pioneering global brand and that our farmers are able to benefit from their hard work and commitment to quality and sustainability, as this is the essence of cafes de Colombia," concluded Mr Muñoz. "This cooperation shows how the FNC articulates interests from coffee growers, clients, government entities and international cooperation agencies to work for the economic and social development of the coffee growing regions of our country."  

About the Colombian Coffee Growers Federation (FNC)

The FNC is a not-for-profit organization founded in 1927 that represents over 500 000 coffee growing families. Considered one of the largest rural organizations in the world, its mission is to improve the well being and the quality of life of Colombian coffee producers. Under its Sustainability that Matters® programs, the FNC has developed an integral sustainability policy focused on coffee growers that includes productive, social and environmental initiatives. It also develops scientific research, technology transfer and social and industrial processes, supporting Colombian coffee production and commercialization. For more information, please visit: http://www.federaciondecafeteros.org - http://www.cafedecolombia.com.

About Nestlé Nespresso SA

Nestlé Nespresso SA, an autonomous, globally managed business of the Nestlé Group, is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has more than 7 000 employees. In 2011, it operated a global retail network of 270 exclusive boutiques. For more information, visit the new Nestlé Nespresso corporate website: http://www.nestle-nespresso.com.

For more information on the Nespresso AAA Sustainable Quality™ Program, visit: http://www.nestle-nespresso.com/ecolaboration/sustainability/coffee

CONTACT
Martha Sanchez
Martha.sanchez@cafedecolombia.com
Oficina de Comunicaciones y Medios
Federación Nacional de Cafeteros - FNC
Calle 73  No. 8-13 Torre B Piso 8
Conmutador +57-1-3136600 - +57-1-3136700 Exts. 1752 - 1790
Bogotá-Colombia

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