PRN: The Editor of Business Review USA Takes a Look at Lance Armstrong's Tour de Force Career in the May Issue
The Editor of Business Review USA Takes a Look at Lance Armstrong's Tour de Force Career in the May Issue
SAN DIEGO, May 23, 2012 /PRNewswire/ --
Business Review USA, the top digital media source for American business news, explores the fascinating business career of Lance Armstrong in this month's issue.
"He's a father of five, a seven-time Tour de France winner and one of the most inspiring figures to emerge from the sports world in recent history-simply put, there are plenty of reasons to praise Lance Armstrong," the article reads. "But as a business magazine, we're most fascinated by his achievements in branding and business-an area he's mastered for over 15 years."
"In 1997, Armstrong founded the Lance Armstrong Foundation in his hometown of Austin in order to 'inspire and empower' others affected by cancer. The organization has blossomed into the iconic, multifaceted Livestrong brand, spearheaded by Armstrong's dedication and advocacy. Livestrong isn't just about passing out yellow wristbands and trotting out a famous face in support of the cause. Over the years and under Armstrong's guidance, Livestrong has raised $450 million for the cancer movement."
Read the article here: http://www.BusinessReviewUSA.com
About Business Review USA
Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit http://www.BusinessReviewUSA.com.