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COLOGNE, Germany, May 24, 2012 /PRNewswire/ --

The Moot Stage, Hay Festival, 3.30 pm - 8 June 2012

German Publishing house, Bastei Lübbe will be launching APOCALYPSIS, an e-publishing phenomenon by Mario Giordano at the Hay Festival of Literature and the Arts on June 8th.

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For the first time in the 59-year history of Bastei Lübbe, the renowned publishing house will launch a novel for the international market. Bastei Lübbe Entertainment presents the world's first digital novel series, APOCALYPSIS, a groundbreaking venture that will change the face of literature forever.

The novel, which is divided into 13 chapters, will be published on a weekly basis - starting 06/01/2012. It will be available as App, eBook, Read&Listen version, and an audio download. APOCALYPSIS contains a captivating blend of text, illustrations, video, audio, and interactive enhanced elements designed to work on the iPad, iPhone or iPod touch. A revolutionary way to experience the thrill of reading APOCALYPSIS.

The 25th Hay Festival of Literature and the Arts will mark the official launch of APOCALYPSIS for the US and UK market. The event will take place on The Moot Stage on June 8, 2012, at 3.30 pm.

Hosted by journalist Claudia Cosmo, the event will also feature Jan Wielpuetz, the editorial director of Bastei Entertainment, and the author, Mario Giordano. The author will explain how the idea of a web novel was born, and will outline the challenges the team has had to deal with by setting up an interactive series. The discussion will also investigate the benefits of a digital novel over traditional literature, placing particular emphasis on the vast benefits of a digital platform.

Award-winning screenwriter and author Mario Giordano will read from his masterpiece: APOCALYPSIS - a gripping and explosive thriller that re-defines suspense. What starts out as a sophisticated Vatican conspiracy, soon develops into a uniquely intense and spectacular thriller. Pope John Paul III has disappeared without a trace. The whole world is searching for him, including journalist Peter Adam. What he finds out exceeds the bounds of human imagination: evidence that the church is on the brink of doom and so is the world….

APOCALYPSIS is available to download to your iPad, iPhone or iPod touch with iBooks, or on

Contact for further information:
Barbara Fischer, Head of PR
Bastei Lübbe GmbH & Co. KG

Tina Pfeifer, Online-PR
Bastei Lübbe GmbH & Co. KG

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