PRN: Bodog Brand Continue Ayr United Shirt Deal
Bodog Brand Continue Ayr United Shirt Deal
LONDON, May 31, 2012 /PRNewswire/ --
Calvin Ayre, the flamboyant founder of the world's largest online betting brand, Bodog*, last year famously bought the shirt sponsorship of Ayr United, Ayre's ancestral home. Since then Ayr United have been promoted, made two Cup semi-finals, beating 4 Scottish Premier League teams along the way and then been relegated again!
Ayre stated: "I've always wanted to make sure my life was adrenalin-packed and this year has been no exception to put it mildly, so I'm glad that Super Ayr United operate with a similar philosophy and as a result I'll be backing them to go straight back up again next season."
He added: "I had a blast on my visit last year and got stuck into the Hendrick's Gin pretty hard as well as taking a day at the racetrack to have a bet or two before heading to Somerset Park. This summer's press conference will be another good show as we unveil the new strip and no doubt a few girls as well."
Hugh Cameron, Commercial Director at Ayr United, added: "Its great that Calvin and the Bodog brand will be coming back for more of the Ayr United roller-coaster and with a new manager on-board I hope we can go back up to Division One next season."
"Bodog's ability to promote the club on a global level saw us attract record shirt sales last season including our first shipments to Asia which is just what this club needs and I've no doubt it will be similar next season. In the meantime I look forward to the madness that is the Bodog kit launch later in the summer."
* Independent research shows Bodog to be the biggest online gaming brand in the world according Google Alerts: http://www.prnewswire.co.uk/cgi/news/release?id=275580.