PRN: International Companies Seek Marketing Expertise for Growing Chinese Markets
International Companies Seek Marketing Expertise for Growing Chinese Markets
SHANGHAI, May 31, 2012 /PRNewswire/ -- Recessions are dominating the business climate in the United States and Europe, which means that International Companies have decided to focus more of their strategic marketing efforts on the still growing and developing markets of China. To gain access to these important markets, these companies require sophisticated advertising services that are cost effective and efficient at targeting just the right audiences. One such company that has raised their competitive posture to meet this demand is Avazu.
Why the focus on China, and other developing markets? According to an investor report released in April 2012 by Goldman Sachs, the developing markets will grow from 25% of Global GDP in 2011 to an astonishing 46% by 2050. During the same time period, the developed economies will fall from 63% to 31%, and will be far less significant to future company sales. The developing economies will experience a phenomenal 2,100% growth compared to only 160% for the developed economies. With this kind of supporting data, corporations must have a presence in the developing economies to remain competitive.
Avazu China has already attracted some big company names such as Mango, Esprit, PPR etc. The Chinese entity of Avazu was established in May 2011, but prior to 2011 the company drew on several years of international partnership experience with global companies that include: Microsoft, Rakuten, Bertelsmann, Redcats Group, Groupon and Meetic. Avazu has built, and boasts a team of one hundred staff based in Shanghai, and with expertise and specialization in the use of technology, they claim to have staged a revolution in the advertising industry leveraging state-of-the art technologies managing performance and ROI-driven advertisers. Avazu China provides a professional one-stop service including media buying, behavioral advertising, online PR and SEM for China, while the other entities of Avazu (Avazu Network and Avazu DSP) offer real-time based display solutions for European adver! tisers.
As a technology-driven company, they have developed the first DSP (Demand-Side Platform) in Asia, and led DSP deployment across Europe at the same time. Avazu's intelligent platform is the most dynamic interface between the end user and global inventories.