PRN: ACT750 and Sicap Enter Strategic Partnership

04/giu/2012 10.52.17 PR Newswire Turismo Contatta l'autore

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ACT750 and Sicap Enter Strategic Partnership


BERNE, Switzerland and GRENOBLE, France, June 4, 2012 /PRNewswire/ --

Sicap DMC (Device Management Centre) now integrates with ACT750's ActCore introducing the first ever Intelligent Device based Marketing Solution

ACT750 and sicap proudly announce a truly revolutionary approach to mobile marketing: device based, real time, two-way, personalised campaigns with predictable Return on Investment. ACT750 and sicap, confirming their partnership, have announced the successful integration of their solutions to create the first ever Intelligent Device based Marketing Solution. The integration process to combine ACT750's ActCore with sicap's best-selling Device Management Centre (DMC), was completed in record time delivering tremendous additional value to both operators and end-users.

Christophe Masson, Co-Founder and Executive Vice President of ACT750, commented that, "We are extremely proud to have been selected by sicap, a global leader in mobile software solutions, for technological partnership. Working together with sicap will enable our technology to reach their 120+ customers installed base worldwide, and jointly win more."

At sicap, Dr. Andreas Stehmann, Chief Strategy Officer, added, "By partnering with ACT750, we can provide not only Real-Time Campaigning but also cutting-edge Predictive Analytics. It is our ambition to deliver these best of breed capabilities not only for our DMC customers but also for operators struggling with  low utilisation of their existing mobile money programs, in order to turbo-charge adoption, stimulate usage and make mobile payment a habit."

With the joint ACT750-sicap solution, operators can expertly exploit mobile device information to smartly design campaigns for Telcos to upsell data and equipment. This solution is the first to effectively leverage for Marketing detailed device information for prepaid customers, a feat made possible by its truly real-time, powerful and agile processing capabilities. Further, effective use of device information increases the sophistication of the whole real-time offering process with thinner segmentation of the subscriber base, a new variety of efficient offer models and even smarter usage, revenue, churn and appetence predictions.

By leveraging device information to make better, more insightful choices regarding more relevant targeting, segmentation and personalisation of campaigns, operators can capture maximum revenue, optimise impact and strengthen their relationship with subscribers.

About Sicap -Mobile Pioneering, Simply Your Solution (

Sicap software solutions empower mobile operators to deliver a superior subscriber experience, create new revenue streams and reduce operating costs.

Sicap develops and implements solutions across the value chain, including DMC, Next Generation Loyalty, and mobile Commerce solutions. Present in 120 networks, serving 920 million subscribers in 76 countries worldwide.

About ACT750 - Instant Value Capture (

ACT750 is an innovative pioneer in mobile telecom's customer lifecycle management 2.0, unburdened by legacy technology or old fashioned ways of thinking.

ACT750 delivers a faster, more flexible product line capable of uncovering customer value potential and capturing it instantly with real-time customer retention and revenue management solutions.

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