PRN: Frost & Sullivan Lauds Teleperformance for its Product Innovation and Visionary Market Positioning with the E-Performance Solution for Social Media
Frost & Sullivan Lauds Teleperformance for its Product Innovation and Visionary Market Positioning with the E-Performance Solution for Social Media
- Teleperformance is now able to sustain the customer care of its clients at every channel to create insights that will generate real value
MOUNTAIN VIEW, California, June 4, 2012 /PRNewswire/ -- Based on its recent analysis of the contact center outsourcing market, Frost & Sullivan recognizes Teleperformance with the 2012 Latin American Frost & Sullivan Competitive Strategy Leadership Award for offering a unique solution that will help the company address one of the most recent and significant challenges it currently facesâ�”how to address customer care through social media.
Teleperformance is constantly monitoring its market environment and always strives to offer innovative solutions for clients. In this sense, e-Performance, its new solution for social media, adds an extra communication channel to the company platform.
"e-Performance is a pioneer, and thus far, a unique solution in the contact center environment to address social media customer care," says Frost & Sullivan Industry Manager Juan Manuel Gonzalez. "With e-Performance, Teleperformance now has a complete client support platform, unifying speech and giving full support to voice and non-voice channels to generate insights for their clients, helping them with decisions about products, services, and processes."
e-Performance has three stages. The first, buzz monitoring, monitors social media opinions, impressions, and feelings regarding a specific topic, company or product. The second, insights, goes deeper than buzz monitoring and crosschecks information with other channels to help companies develop a strategy and action plan. Finally, engagement, which offers key areas of interaction in social media, like managing Facebook and/or Twitter pages and interacting with posts identified in different social media networks.
In order to execute the competitive strategy of its new solution, Teleperformance focuses on a value positioning of e-Performance instead of using a price-based approach. This allows the company to show its clients how they can become more efficient and competitive with the newest solution.
In this sense, Teleperformance hopes to reinforce its position as a value partner to companies that can leverage customer insights. Teleperformance believes that the business model that its competitors are using will not be sustainable and is positioning itself to gain market share in the long term.
As such, Teleperformance focuses on strong service-level agreements (SLAs), instead of costs. e-Performance is being offered as a modular solution, through which clients can choose what part they want/need (buzz monitoring, insights, engagement) in accordance with their strategy. Clients have the option to fully outsource social media care to Teleperformance, or they can only hire part of it. Teleperformance is already known for its unique approach to the market, and with e-Performance, it is reinforcing this brand image.
"With e-Performance, companies will be able to anticipate their customer needs or requirements, solve problems in a shorter time spam, and transform the company's clients through unofficial spokespersons of the brand, thus giving them the chance to live the brand experience with a complete engagement," concluded Gonzalez. "e-Performance will directly impact how companies are perceived by their customers, generating value for their businesses and positively affecting the partnership Teleperformance has with its clients."
For once again showing the market its innovative, cutting-edge spirit, Frost & Sullivan is proud to present Teleperformance with the 2012 Latin American Competitive Strategy Leadership Award.
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a competitive strategy that results in stronger market share, competitive brand positioning and customer satisfaction.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Frost & Sullivan
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Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
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Teleperformance, the world's leading provider of outsourced CRM and contact center services, serves companies around the world with customer acquisition, customer care, technical support and debt collection programs. In 2011, it reported consolidated revenue of EUR2,126.2 million (US$2,961million) based on EUR1 = US$1.39).
Company Codes: EuronextParis:RCF, OTC-PINK:TLPFY